LONDON—Marcus Sorour is to relocate from South Africa to become Waggener Edstrom's new UK GM

Sorour, who takes on the role in early 2015, succeeds Cairbre Sugrue, who departed the agency earlier this year. He takes on the role after launching WagEd in South Africa in early 2010, and growing the firm by 35% per year since then.

In South Africa, Sorour is replaced by James Wilson, who joins WagEd from Microsoft, where he was PR lead for Microsoft West East Central Africa & Indian Ocean Islands.

In addition, WagEd has also named new deputy GMs for each country: Sarah Kobus in South Africa and Nick Woods in the UK, the latter of whom takes on the role in addition to leading the consumer practice and being EMEA creative director for EMEA.

“Today’s business environment requires a global mindset along with integrated thinking.  Marcus and James both bring a strong track record to their next roles with leadership and a talent for growing businesses.” said Chris Talago, EVP and GM at Waggener Edstrom EMEA.