Maja Pawinska Sims 09 Feb 2023 // 4:29PM GMT
LONDON — WE Communications has made two international leadership appointments, promoting Avian WE group CEO Nitin Mantri to regional executive managing director for Asia-Pacific, and UK CEO Ruth Allchurch to regional executive managing director for EMEA.
In the newly-created roles, Mantri (pictured, left) and Allchurch (right) will be responsible for strengthening WE’s Asia-Pacific and EMEA operations, including overseeing client retention and business development, nurturing talent, and leading the development of new client services and capabilities.
Mantri and Allchurch will continue to report to international president and global chief operating officer Kass Sells, who will maintain oversight of WE’s eight international markets and its affiliate network.
Sells said: “I’m proud of how each of these leaders has evolved at WE, developing their teams, building successful relationships with clients, all with an eye toward the future. I look forward to this next chapter, where together we can deliver even more exciting, creative, groundbreaking work in an ever-changing world, regardless of geography or borders — all with people at the centre.”
Mantri will maintain his Avian WE Group CEO title and expand his leadership over Avian WE and Chase India to include WE’s Singapore-based strategic communications consultancy Watatawa, as well as the markets of Singapore and Australia. Current managing directors will remain in place and report into Mantri, while China market operations stays under the leadership of WE Red Bridge CEO Nicky Wang.
“With India as one of our fastest-growing markets, Nitin has demonstrated his ability to develop teams and business operations that fuel growth,” said Sells. “He is a leader in the industry and at WE, with a proven track record of delivering positive business impact for clients and his teams.”
Allchurch will assume regional leadership, including Germany and Africa, extending her current remit over WE’s UK operations. Current managing directors will remain in place and work closely with Allchurch, who was an integral part of WE’s recent acquisition of Hopscotch Consulting, which she will continue to manage.
“With Ruth at the helm, our UK business has experienced significant year-over-year growth,” said Sells. “In tandem, she has created a culture that has led to our highest retention rate and employee engagement scores on record. She is a leader of action, who will extend her knowledge to EMEA as we continue to build our teams and centres of excellence in Germany and Africa.”
As well as working closely with local market managing directors, Mantri and Allchurch will collaborate closely with Rebecca Wilson, who was recently promoted from EVP for Singapore and Australia to EVP international, leading initiatives focused on the advancement of WE’s core technology, health and consumer sectors, its integrated communications expertise, as well as expansion of its corporate reputation and brand purpose service, partner network, Brands in Motion and other agency IP.
“This is an exciting time for WE,” said Sells. “These moves enable us to stay ahead of where our business is going and what our clients need today and into the future: best-in-class solutions that drive positive impact.”
WE’s global CEO Melissa Waggener Zorkin added: “Our sector and services growth, expanded client partnerships, and acquisitions in these international markets have created an exciting inflection point for our business. We are well positioned to make strategic changes to our broader international leadership team that will enable us to build our blueprint for future growth.”