BELLEVUE, WA — Global communications agency WE Communications has unveiled a  brand refresh, introducing a new name, logo and proposition.

The new name, We. Communications, is being rolled our around the world, with some ooperations moving to the new marque later in 2025.  The agency's companies include Avian WE in India and WE Red Bridge in China.

The agency co-founded by Melissa Waggener and Pam Edstrom in 1983 as Waggener Edstrom said the refined name and new branding – which moves from an orange and green logo to a deep red circle – was "more human, unified and aligned with its founding values and belief that real strength comes from working together."

We. Communications has also launched a new website and is evolving its Brands In Motion study on shifting business landscapes, with the next edition slated for release in the coming months.



Global CEO Waggener Zorkin said of the agency's new positioning: “The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times. Whether unveiling a new drug discovery or responding to a global crisis, organizations that can articulate their purpose, engage the right stakeholders and make sense of nuanced challenges will be the ones to thrive.”

She said: “We’ve learned that beneath even the most unruly or unpredictable situations, lies a human need. That could be for connection, credibility, joy or a sense of fulfillment. But it’s always there. It’s by pushing to uncover and speak to those truths that we can shape how people think, feel and ultimately act.”

We. Communications CEO of North America Dawn Beauparlant said: “Our new brand better reflects the agency we are today. Pulling from our deep expertise navigating complexity and our willingness to run toward the hard stuff, challenge assumptions and dig deeper in a world where the answers aren’t always clear.”

And international CEO Kass Sells added: “This refresh reinforces our commitment to turning big challenges into powerful opportunities for connection, impact and growth. It’s about ensuring our clients can confidently navigate change, tell their stories in meaningful ways, and drive real progress in the world.”

Watch our brand anthem video: https://www.youtube.com/watch?v=6SUXESfEWOs&feature=youtu.be

Website: https://www.wecommunications.com/