Maja Pawinska Sims 13 Feb 2020 // 9:24AM GMT
LONDON — WE Communications has expanded its brief with Bittrex Global, the new digital currency exchange, to manage English-speaking international media relations, content and events.
Headquartered in Vaduz, Liechtenstein, Bittrex Global is built on the technology of US exchange Bittrex, which was founded in 2013 for digital currency investors outside the US. It launched in October 2019 and is the first exchange to be regulated under Liechtenstein’s Blockchain Act.
WE managed the Bittrex Global rollout, overseeing the launch event and communications. Through its expanded remit, the agency will be responsible for building the brand’s profile as an blockchain and cryptocurrency ce across EMEA, with a focus on the importance of security and regulation to take the sector to its next stage of growth.
The account will be serviced out of WE’s London office, led by senior director of technology and B2B Laura Gillen, who said: “Having helped launch the brand last year, we’re looking forward to expanding its profile at an exciting and important time for the blockchain sector.”
Bittrex Global joins WE’s UK client portfolio, which includes HSBC, Capgemini and iRobot. The office has seen 15% growth over the past year.