LONDON — WE Communications and Hotwire have been announced as the first platinum agency partners for the PR industry’s fringe programme at the Cannes Lions Festival of Creativity this summer.

The event, PRovoke [email protected], is being led by PRovoke Media (the new name for the Holmes Report) and the International Communications Consultancy Association (ICCO). Other partners also confirmed so far include independent agency network The Network One and measurement and evaluation body AMEC.

The partnership centres on a two-day programme of content in a premium new venue, including panel sessions, podcasts, the official PR Lions pre-awards reception, the annual PR Jury Insights panel session, and roundtables for network agency CEOs and independent agencies from around the world.

PRovoke [email protected] will also be supporting the UK, Middle East and Southeast Asia Young Lions competitions within the annual showcase of the creative stars of the future.

Cannes Lions runs from 22-26 June 2020. For more information about how to get involved with PRovoke [email protected], please contact Maja Pawinska Sims.