BOSTON — Lego Education has handed its global communications mandate to WE Communications, the Holmes Report has learned.

The move marks the first time Lego Group’s educational business has hired a global agency, said head of communications Kari Sherrodd. WE was selected in a competitive pitch.

“WE’s remit is to support Lego Education’s on-going PR and social media efforts around the world,” Sherrodd said.

Lego Education works with schools and educators globally promoting hands-on STEAM education through its products and programs, including teacher training and lesson planning.

Preschool through middle school teachers are the company’s target audience, although it also markets to principals, superintendents and others who have purchasing power and oversee curriculum. Lego Education also helps cash-strapped schools with securing grants and donations.

Sherrodd said striking a new relationship with WE is in keeping with the company’s periodic evaluations of its partnerships, which won’t necessarily end with WE joining its roster.

“The Lego Group regularly reviews all contracts with suppliers as a standard business practice. Lego Education has worked with a variety of agencies and currently works with a variety of agencies for different purposes,” she said.

Until recently, that agency roster included Cone Communications. “Cone was an agency the team worked with specifically for its services in the US and we are now working with WE Communications for Lego Education’s global activities. We had a very good relationship with Cone and they supported us in the US with delivering great PR services,” Sherrodd added.