Holmes Report 01 Jul 2013 // 6:53AM GMT
NEW DELHI--Corporate Voice Weber Shandwick and Genesis Burson-Marsteller topped the list of firms whose work is shortlisted for the inaugural 2013 SABRE Awards India, which will be presented at the Pullman Hotel in Gurgaon on July 26.
Clients of Weber Shandwick have nine campaigns among the finalists, while Genesis Burson-Marsteller clients accounted for seven. Four firms - Avian Media, Integral PR, Text 100 and The Practice - had six campaigns shortlisted, while there were multiple nominations for numerous other firms, including Edelman, IPAN Hill + Knowlton and Perfect Relations (five each), and Aim High Consulting (four).
The awards were judged last week in New Delhi by a jury comprised of numerous heavyweights from India's PR industry.
2013 GOLD SABRE NOMINEES
THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
COMPANY OF THE YEAR
Mahindra Group
UAE Exchange, India
SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants
Germany and India 2011-2012: Infinite Opportunities
Goethe-Institut and Max Mueller Bhavan with Avian Media
Lenovo IdeaPad Yoga
Lenovo with Text 100
P&G India Shave India Movement
P&G with Corporate Voice Weber Shandwick
Patel Realty India
Patel Realty India with Waggener Edstrom Worldwide
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
Revitalizing Consumer Education & Research Center’s public image
Consumer Education and Research Center with Simulations Public Affairs Management Services
GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogoy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication
THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING
PRACTICE AREA CATEGORIES
MARKETING TO CONSUMERS (EXISTING PRODUCT)
Cadbury Celebrations - ‘Toh iss Diwali aap kise khush karenge’
Cadbury India with The PRactice
Cheer for Champions
P&G India with Corporate Voice Weber Shandwick
Evernote - The Perfect Human Memory Extension App
Evernote with 20:20 MSL
Shave or Crave
P&G India with Corporate Voice Weber Shandwick
Snickers New TVC
Snickers / Mars Chocolate with Integral PR
MARKETING TO CONSUMERS (NEW PRODUCT)
HP India Youth Campaign
HP India with Edelman India
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogoy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication
Say Ola!
Olacabs with Aim High Consulting
Lenovo IdeaPad Yoga
Lenovo with Text 100
BUSINESS-TO-BUSINESS MARKETING
Fitter through Play
EduSports with Aim High Consulting
From 5,000 to 12,000 SME members in less than a year!
Power2SME with IPAN Hill+Knowlton Strategies
Vserv B2B technology campaign
Vserv.mobi with Text100 Global Communications
CORPORATE IMAGE
Lenovo India - Corporate Campaign
Lenovo with Text100 Global Communications
Moms for Playgrounds
P&G India with Corporate Voice Weber Shandwick
2012 - The Year in Review
Mahindra Group
CRISIS/ISSUES MANAGEMENT
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR
GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media
Navigating the World’s 7th Largest Mobile Operator Through a $35 Billion Crisis
Uninor with Perfect Relations
PUBLIC EDUCATION
Enabling Change - Nicorette's Quitline
Nicorette with The PRactice
Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation
FINANCIAL COMMUNICATIONS
Driving financial awareness among Indian urban women
HDFC Life
Let's Talk Money
Right Horizons with Aim High Consulting
EMPLOYEE COMMUNICATIONS
Smiles To Go Before We Sleep
Flipkart with Aim High Consulting
Engaging Employees Through A Challenging Transition
Quintiles India with Quintiles Research (India) Private Limited
CORPORATE SOCIAL RESPONSIBILITY
Wake Up Clean Up Bengaluru
Bruhat Bangalore Mahanagara Palike with Madison Public Relations
Using Education to Bridge Barriers
Huawei Technologies with Corporate Voice Weber Shandwick
Leading the way in educating underprivileged children
P&G India with Corporate Voice Weber Shandwick
MEDIA RELATIONS
Bajaj Auto RE60: Creating a new category of automobiles
Bajaj Auto Ltd with Ketchum Sampark
Cadbury Celebrations - ‘Toh iss Diwali aap kise khush karenge’
Cadbury India with The PRactice
Infosys Science Prize - Mainstreaming science and research
Infosys Science Foundation with The PRactice
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants
SOCIAL MEDIA CAMPAIGN
Avon India: Beauty Meets Facebook Campaign
Avon India with Genesis Burson-Marsteller
How eBay India Dominated Twitter on Raksha Bandhan
eBay India with MSL India
Tweeting a la Mode
Fashion Design Council of India with Corporate Voice Weber Shandwick
SPECIAL EVENT
Change the Game
Pepsi with Genesis Burson-Marsteller
Beyond the Hour 2012
Earth Hour with Genesis Burson-Marsteller
Coke Studio India – Establishing India’s biggest fusion music platform
Coca-Cola India with Perfect Relations
Germany and India 2011-2012: Infinite Opportunities
Goethe-Institut and Max Mueller Bhavan with Avian Media
INDUSTRY SECTOR CATEGORIES
CONSUMER PRODUCTS/SERVICES
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR
Ford EcoSport Reveal
Ford with WPP Team Ford
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication
Shave or Crave
P&G India with Corporate Voice Weber Shandwick
Bajaj Auto RE60: Creating a new category of automobiles?
Bajaj Auto Ltd with Ketchum Sampark
ENTERTAINMENT
Using a mythology-based TV show to affect social change
Life OK with Perfect Relations
Disney Channel's Jet Set Go
Disney Channel with Text100 Public Relations
Love Bites With Joey
NDTV Good Times with PR Pundit
Launching the 'Ultimate Fighting Championship' in India
Ultimate Fighting Championship with FleishmanHillard
FOOD AND BEVERAGE
Bean 13
Barista Lavazza with Integral PR
Change the Game
Pepsi with Genesis Burson-Marsteller
Scaling Coca Cola Support My School (SMS) campaign
Coca-Cola India with Perfect Relations
Starbucks Entry in India
Starbucks Coffee Company with Edelman India
FASHION & BEAUTY
Avon India: Beauty Meets Facebook Campaign
Avon India with Genesis Burson-Marsteller
Creating Participants from Spectators
Fashion Design Council of India with Corporate Voice Weber Shandwick
Launch of Flagship Store in Mumbai
Christian Louboutin with PR Pundit
FINANCIAL & PROFESSIONAL SERVICES
GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media
Driving financial awareness among Indian urban women
HDFC Life
HEALTHCARE
‘TeachPink’-Ahmedabad’s most impactful ‘Breast Cancer Awareness’ Campaign
Comprehensive Blood & Cancer Center with Simulations Public Affairs Management Services
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR
Enabling Change - Nicorette's Quitline
Nicorette with The PRactice
Sanofi Diabetes Blue Fortnight
Sanofi India with HEAL Foundation
INDUSTRIAL/MANUFACTURING
Harley-Davidson’s 110th Anniversary and First-ever National H.O.G. Rally in India
Harley - Davidson India with Edelman India
2012 - The Year in Review
Mahindra Group
From 5,000 to 12,000 SME members in less than a year
Power2SME with IPAN Hill+Knowlton Strategies
NOT FOR PROFIT
Beyond the Hour 2012
Earth Hour with Genesis Burson-Marsteller
Kochi Muziris Biennale
?Kochi Muziris Biennale with MD Niche Media Consultants
Nirmal Bharat Yatra
Quicksand Innovation Consulting with PR Pundit
PUBLIC SECTOR/GOVERNMENT
Wake Up Clean Up Bengaluru
Bruhat Bangalore Mahanagara Palike with Madison Public Relations
Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation
TECHNOLOGY
Creating A World Record: PR Has A Dream Run
Microsoft India with IPAN Hill+Knowlton Strategies
HP India Youth Campaign
HP India with Edelman India
Keep Groovin'
Sennheiser with Genesis Burson-Marsteller
Microsoft Windows App Momentum
Microsoft India with IPAN Hill+Knowlton Strategies
TRAVEL & LEISURE
Increase Tourists to South Africa from India
South Africa Tourism with Avian Media
The Taj Wedding Barometer
Taj Group of Hotels with Rediffusion-Edelman