PRovoke Media 23 Mar 2020 // 5:15PM GMT
NEW YORK—Weber Shandwick and its clients have received 27 nominations for the Gold and Diamond SABRE Awards in North America—more than any other agency.
Weber Shandwick has the most campaigns among the finalists for this year’s awards, ahead of competitors Edelman, and Ketchum, including its Harrison & Shriftman and Access units (19 each). The finalists were selected from about 1800 entries by a panel of 68 industry leaders.
Other agencies with multiple nominations include Coyne PR (10); Burson Cohn & Wolfe, ICF Next, and Zeno Group (eight each); APCO Worldwide, Finn Partners, Golin and M Booth (six); Current Global (five); and Carmichael Lynch Relate, Fahlgren Mortine, FleishmanHillard, Hill+Knowlton Strategies, Lippe Taylor, Marina Maher Communications, MWWPR, Rogers & Cowan PMK, Veritas, and W2O (four each).
“Last year was a banner year for the public relations industry,” says Paul Holmes, who chaired the SABRE jury in the 20th year of the awards. “The quality of creativity across multiple media and channels was impressive, the degree of integration—mixing earned media with paid and owned—was outstanding, and the industry is making real progress proving the real business and social impact of the work it does.”
The SABRE Awards dinner in New York, originally scheduled for May 5, has been canceled due to the coronavirus. PRovoke Media is examining multiple alternative options for an awards dinner, including a virtual ceremony online.
Says Holmes, “The SABRE Awards have been bringing public relations people together to celebrate the best our profession has to offer for 20 years, and we are absolutely committed to maintaining that tradition.” A time and format for the awards ceremony will be announced shortly.
A complete list of finalists can be found here.