Holmes Report 08 Apr 2016 // 7:22AM GMT
ATHENS — Teren Management Europe, exclusive franchisee of the Forever 21 brand in nine countries across Europe, has brought on Weber Shandwick to provide corporate communication and strategic development services.
Weber Shandwick’s work with Teren Management Europe will be serviced out of the firm’s office in Athens, and will cover Bulgaria, Switzerland, Greece, Hungary, Poland, Portugal, Romania, Slovakia and Czech Republic.
The assignment covers strategic corporate communications, corporate reputation, B2B communications and media relations. Forever 21, an American chain of fast fashion retailers, generates global revenues of almost $4bn.
"Teren Management Europe has a dynamic expansion plan in place and a great story to tell through its leading global fashion brand Forever 21," said Dimitris Michopoulos, MD of Weber Shandwick Athens. "We look forward to telling that story and moving that vision together with them across Europe."