Diana Marszalek 26 Jan 2024 // 2:00PM GMT
CHICAGO — Weber Shandwick has promoted two senior staffers, Alison McMillon and Laura Cederberg, to market lead positions, rounding out its Central region leadership team.
McMillon, a 20-year Weber Shandwick vet, has been named the agency’s Dallas market leader. McMillon most recently served as an executive VP and deputy general manager in Dallas, where she led global, integrated programs. She has worked in corporate, B2B, crisis and issues, consumer and internal communications over the course of her career.
Cederberg, meantime, has been named Minneapolis market leader. Cederberg, who joined Weber Shandwick four years ago, most recently was a senior VP on the firm’s corporate and public affairs team. Earlier in her career, Cederberg worked in politics, serving as spokesperson for former Minnesota Gov. Mark Dayton and Lt. Gov. Tina Smith.
Both Cederberg and McMillion will report to Central region president Sheila Mulligan, who assumed her position last August after 17 years with Edelman. The regional team also includes Dave Collett in St. Louis and Katie Adams in Detroit.
“Weber Shandwick has a long-held leadership position in the Central region and deep experience across some of the region’s dominant industries -- from agriculture to industrials,” Mulligan said. “We continue to meet the rapidly changing needs of our clients and the economic evolution of the region. Alison and Laura are the right leaders for this transformational moment, with combined experience across sectors and stakeholders, coupled with deep roots in these key markets.”
Moving McMillon and Cederberg into market leader roles is the latest step in a larger restructuring of senior leadership under Jim O’Leary, who stepped down from his role as Edelman’s US COO and corporate affairs chair a year ago to join Weber Shandwick as the agency’s new North America CEO.
Since joining the agency, O’Leary’s efforts have including honing strategy and making key hires including two Edelman vets — Mulligan and Weber Shandwick West president Jordan Rittenberry — and senior advisors including Ashley Etienne, a comms strategist who has worked with presidents Barack Obama and Joe Biden and Vice President Kamala Harris.