NEW YORK — Weber Shandwick has promoted Susan Howe (pictured) from president of the agency's global consumer marketing practice to chief collaboration officer. She is tasked with driving integration across the firm's global network. 

In addition, Charlotte Witte has been named EVP of brand transformation in EMEA and Alan Kercinik has been promoted to the same role in North America. Both will focus on improving integrated engagements across their respective regions. 

The new senior roles were created to advance integrated solutions for clients across disciplines as Weber Shandwick continues to grow its bench of specialized talent across the marketing services spectrum. 

"We are and always will be aggressive about evolving our organization to solve our clients' greatest challenges," said Gail Heimann, president, Weber Shandwick. "Today, that means collaborating more deeply on fully integrated approaches in order to really make an impact and propel our clients' businesses. I'm confident that Susan, Charlotte and Alan will continue to drive the kind of transformative work that makes a difference for our clients."

Howe has been with Weber Shandwick for 21 years, helping build a consumer marketing network while leading high profile engagement for clients including Unilever, Anheuser-Busch, Nestle, and many others. Prior to her role as head of the firm's global consumer marketing practice, she oversaw operations for the Chicago, St. Louis, Detroit and Atlanta markets.

Meanwhile, Witte moves up from Prime, Weber Shandwick's Swedish subsidiary, where she was head of marketing communications and senior partner for 12 years. Kercinik transitions into his new role after more than two years as executive vice present and deputy lead, global consumer marketing at Weber Shandwick.