LANSING, MI—The Michigan Strategic Fund and the Michigan Economic Development Corporation have selected Weber Shandwick’s Detroit office to help build the Pure Michigan brand through web, media, public relations and digital marketing.

The agency will help MEDC with national and international public relations, and a host of other marketing and communication initiatives including destination and economic development efforts, including media relations, content creation, webinars, social media and blogger outreach; digital and media strategy and planning; e-mail marketing, platform development and search engine optimization and familiarization trips.

According to MEDC president and CEO Mike Finney, “Weber Shandwick combines a respected, top-tier Michigan-based team with a 74-country global network that will help us market Michigan nationally and around the world.”

In January 2011, the MSF and the MEDC made the decision to consolidate all of their marketing and communication programs under the Pure Michigan brand. Governor Rick Snyder in March signed legislation giving the Pure Michigan campaign a stable source of support, now budgeted at $25 million.