NEW YORK—West Glen veterans including Steven Edelman and Annette Minkalis have joined forces to launch Connect360 Multimedia, which will deliver client messages to audiences via social media, digital, broadcast, and public service announcements.

Edelman, who was senior VP and chief financial officer at West Glen, will serve as partner and president. Minkalis, who was executive VP and public service campaign specialist, will be partner and executive vice president.

Joining them are Julie Ellman, partner & senior vice president; Chris Cavello, partner & senior vice president; Joe Ricci, vice president; Ivette Achong, vice president of PSA services; Julie Hurvitz, director of digital operations; and veteran Phil Rabin, who is representing the company in Washington, DC.

With an emphasis on public service campaigns, its services will focus where audiences are engaging today –social media, bloggers, strategically placed Web content and syndication, mobile marketing, multimedia and social news releases, webcasts, webinars, webisodes and video production.

Connect360 also offers expertise in Hispanic and multicultural public service announcements, broadcast and interactive/digital specialty services. An in-house team specializes in helping clients reach ethnic audiences through culturally oriented campaigns.

Along with the New York office, Connect360 Multimedia will have a presence in San Francisco and Washington, DC.