WASHINGTON, D.C., September 22—Widmeyer Communications has won a two-year, $3.4 million contract to develop a youth campaign that will prevent bullying and raise awareness about its consequences among “tweens” (pre-teens between the ages of 9 and 13). The project will be funded by the Maternal and Child Health Bureau, a division of the Health Resources and Services Administration and the U.S. Department of Health and Human Services.
The initiative will feature a web site, earned media, public service announcements, classroom materials, CD-ROMS, and work with a network of corporate and not-for-profit partners who will help with the development and dissemination of key messages.
“We are excited to work on such a critical issue,” says Scott Widmeyer, the firm’s founder and chief executive officer. “This provides us with another opportunity to capitalize on our experience with youth, education and public health issues to craft an effective public service campaign.”
In recent years, Widmeyer has worked on social marketing programs related to teen violence, youth civic engagement, comprehensive school reform, middle school math awareness and preparing for college.