LONDON — Strategic communications firm Woodrow has appointed Zachary Dominitz as its first managing director, after a period of rapid growth.

Dominitz (pictured, left) spent five years as VP of brand development at Omnicom branding firm Siegel + Gale. He previously served as head of corporate affairs at Fairtrade coffee company Cafedirect and most recently led client relations for global recycling company TerraCycle.

Born in London, Dominitz – who worked as a media handler at the White House early in his career – returns from the US to take up the post. In his new role, he will be responsible for overseeing Woodrow’s global operations, which also cover New York and Nairobi.

Woodrow founder Charlie Tarr (pictured, right), who set up the agency five years ago after being UK and international MD of strategic communications firm BTP Advisors, remains in post as CEO. Tarr said the 30-strong agency – named as one of PRovoke Media’s fastest-growing UK agencies in 2022 – had just had its most successful two consecutive months yet, with a current run rate of £3.2 million.

The appointment coincides with a rebranding for Woodrow as “the Future Positive communications consultancy”, partnering with Alfie Allen, former creative director of cult music and culture title Crack Magazine, who also worked with The Face and Adidas, on a new brand identity. Strategy and positioning work was led by Jason Gonsalves, former chief strategy officer of ad giant BBH, and the creative behind the launch of Big Brother and Google Chrome.

Tarr told PRovoke Media: “When I started the firm five years ago I wanted to do work I really believe in that really matters. The work I did on the Ebola crisis as a young PR pro defined my career, when I saw that communications can really change things. The rebrand is a distillation of everything I wanted Woodrow to be from day one: driving a positive agenda in strategic communications and bringing some soul back to it, and a sense of care and love for communications about real issues and real people’s lives.”

Of Dominitz’ appointment, Tarr said: “We feel very lucky to have someone of Zachary’s pedigree and experience join Woodrow. He’s been integral in helping scale companies that genuinely changed the game in their sectors, as well a senior figure at an agency we all admire.

“Beyond our growth ambitions, he shares our vision for a ‘Future Positive’ world and has already thrown himself into so much of what we do. I know that he’ll be a key figure in us continuing our rapid rise as a consultancy and he’s already having an impact.”

Dominitz added: “Packing up my life to return to London required an exceptional opportunity, and this is that. Woodrow is a company of passionate, brilliant, kind people. Charlie and team do incredible work, and they’re dedicated to their clients’ success and their own gold standards.

“Most importantly, they want communications to be a genuine force for good. They’re challenging all of us to think differently about what a strategic communications firm can be. I’m full of gratitude at the chance to contribute, and we have some exciting things brewing.”

Woodrow’s clients include US medical technology giant Medtronic, global trade associations the International Chamber of Shipping and Public Services International, Europe’s largest refugee charity Choose Love, financial data company ESG Book and climate media platform Waterbear.

In the past six months, the agency has launched employee engagement, sustainability and leadership coaching arms divisions; employee engagement client wins over the past quarter include a major UK corporation, an S&P 500 company, an international asset manager and a B-Corp consumer brand.