Maja Pawinska Sims 09 Feb 2022 // 10:03AM GMT
LONDON — Enterprise cloud software giant Workday has appointed technology specialist Missive as its new PR agency in the UK.
The US-headquartered firm, which has a market cap of $59.19 billion, previously worked with Chameleon (now MikeWorldWide) as its London agency. Workday’s European communications hub continues to be managed by The PR Network.
As part of the brief, Missive will be handling all of Workday’s media relations and thought leadership.
Workday’s EMEA corporate communications director Kate Falcone told PRovoke Media: “Workday is continuing to grow in the UK market. We felt it was the right moment in time to review our agency partner to ensure that we are set up for future success."
Missive CEO Giles Peddy added: “Workday is one of the most exciting enterprise cloud software companies in the world. We are looking forward to helping them in their next stage of growth and telling their brand story."
Workday joins other Missive clients including Virgin Media O2, Telefonica, Sentinel, payment technology company PayU and cloud communications firm RingCentral. In September last year the agency appointed former Hotwire board director Kate Hunter as a director.