Maja Pawinska Sims 19 Jul 2019 // 3:04PM GMT
LONDON — The World PR Report survey 2019/2020 has launched, and is now open for agency heads around the world to contribute their opinions, experiences and predictions about the state of the industry.
Now in its sixth year, the annual study, conducted by Opinium Research for the International Communications Consultancy Organisation (ICCO) and the Holmes Report, covers areas such as challenges, growth, skills and talent, broken down by geographic region.
Last year’s report found that agency profits were expected to rise in every region around the world, but squeezed budgets, talent and short-term client focus continued to be challenging.
ICCO chief executive Francis Ingham said: “The World PR Report is the definitive overview of agency sentiment and trend analysis of the global PR community. Bringing together agency leaders from around the world, this ICCO and Holmes Report publication offers analysis of where the direction the market is going, both short-term and long-term, and of where we are today.”
Click here to complete the survey. All contributors can receive a copy in advance of the report’s publication at the end of the year, including the Holmes Report Global Top 250 ranking of PR agencies.