BERLIN — René Gribnitz, the former head of communications at European online fashion retailer Zalando, has joined Finsbury Glover Hering as a partner.

Gribnitz led communications and corporate reputation at the €1.85 billion German-founded Zalando since 2014. He was previously a journalist, heading the joint Berlin editorial team of Die Welt, Welt am Sonntag and Berliner Morgenpost, and was responsible for the group’s start-up coverage. He also headed the technology and media teams at Financial Times Deutschland and was deputy editor of the politics and economics department.

In his new role, Gribnitz will join Finsbury Glover Hering’s tech and transformation team, with a brief to work with fellow partners Raphael Neuner and Prof. Christopher Storck to strengthen the offer for founders and CEOs of start-ups and technology companies. The team advises fast-growing and tech companies on corporate communications, positioning and crises, as well as preparing for financing rounds and IPOs.

Finsbury Glover Hering managing partner Dr. Brigitte von Haacke said: “Having worked with René as our client, we know him as a true team player. He has a profound understanding of founders’ needs and knows how to establish professional communication in fast-growing companies. He thinks like a journalist as much as like an advisor. Our clients will benefit from his exceptional experience and his relationships in the start-up world. We are thrilled that he decided to join Finsbury Glover Hering during this exciting phase of growth.”

Gribnitz said: “The partnership at Finsbury Glover Hering is an extraordinary opportunity to contribute my experience in expanding the already unique offering to founders and CEOs of start-ups and tech companies. I am delighted to work with colleagues who rank among the best advisors in the world. I am honoured to join their ranks and also learn from them.”