BEIJING — Qu Hong, who founded the Zeno China Consulting joint venture last year, has expanded his role to include oversight of Edelman in Greater China as president of the DJE holding group.

Hong will oversee the Zeno and Edelman brands across the sub-region, while continuing to lead Zeno China Consulting. The two brands will continue to operate independently, with Qu reporting to a management board comprising Edelman Asia-Pacific CEO Warren Fernandez, Zeno regional president Paul Mottram, Zeno global CEO Barby Siegel
and Edelman international president Ed Williams.

Qu's appointment means that Edelman will abolish the Greater China co-CEO roles that were handled by Nelson Ren and Delicia Tan. Ren and Tan will continue to lead mainland China and Hong Kong, respectively, reporting to Fernandez.

"Under Qu Hong’s leadership, we will harness the full force of the DJE portfolio of agencies – Edelman and Zeno,” said Richard Edelman, chairman of DJE Holdings.

“While others consolidate, we are evolving to meet the current and future needs of Chinese and multinational companies in the region. Our scale and local experience uniquely position us to deliver meaningful value for Chinese brands trying to reach international audiences or clients looking to enter China.

“As the Chinese economy and communications landscape continues to evolve, DJE and its agencies in China have a unique opportunity to elevate the role of strategic communications to drive real business impact,” said Qu. “The portfolio of DJE brands and deep professional experience enables us to explore new, Chinese-oriented ways to provide both Chinese clients and multinationals with the brand and reputational counsel and services they need to fulfill both their long-term domestic and international potential.”