Aarti Shah 05 Mar 2018 // 5:40PM GMT
SAN FRANCISCO — Salesforce has consolidated its seven-figure US product and corporate with Zeno Group, displacing incumbent Nectar Communications.
Salesforce launched a review of its product and solutions business — for which Nectar was the incumbent — at the start of the year. This is the second review that CCO Corey DuBrowa has undertaken since joining the company last summer. In September 2017, DuBrowa moved corporate PR to Zeno Group from Nectar.
"While both searches were conducted independently, we're excited about the opportunity to partner with Zeno to drive integrated communications campaigns that span the entirety of our business," DuBrowa said. "As we embark on the next chapter of our growth, we are reexamining every aspect of our communications function to ensure we are building a comms organization to support that growth, and this includes our agency partners worldwide."
DuBrowa previously worked with Zeno during his tenure at Starbucks, when the firm handled Seattle's Best Coffee. DuBrowa also worked with Zeno sister agency Edelman during his time at Starbucks. Both firms are part of DJE Holdings.
Meanwhile, Nectar, a San Francisco boutique, won the consolidated seven figure Salesforce business in 2014 under previous communications head Jane Hynes. DuBrowa said Nectar was invited to participate in the review process, "but they decided it was time for them to move forward and take on new challenges."
He said Salesforce received "a multitude of initial submissions" and heard pitches from a subset of those firms. When DuBrowa made the corporate PR shift last fall, he cited "the pace and scale of our growth" for the change.
He also said there no changes planned for Salesforce's global PR support. "Our countries/regions have a slate of different local partners who are doing terrific work on behalf of Salesforce and we look forward to deepening those relationships," he noted.