SANTA MONICA, CA – The Zeno Group has hired Heather Krug from Coyne PR as managing director of its Los Angeles office after Lisa Robinson departed earlier this year.

Krug had joined the New York-based Coyne PR last year to launch its Santa Monica office. Before that, she spent a year representing survival guide Bear Grylls’ business ventures and prior to that she was at Rogers & Cowan for 12 years climbing to EVP. Coyne PR has an interim head leading its Santa Monica office for now. 

In her new role, Krug will run the day-to-day operations for Zeno’s Santa Monica office and will report into CEO Barby Siegel. Zeno’s clients in Los Angeles include Kia, along with Starbucks subsidiary Evolution Fresh and Pinkberry. 

Zeno’s former managing director for the office, Robinson held the post for more than 10 years before stepping down in February to launch Crafted Communications focused on food and wellness companies with Nature’s Path as its first client.