Being Human in a Tech-Enabled World is a four-part video series from PRovoke Media in partnership with AxiCom. In this series, PRovoke Media and AxiCom invite in-house communications leaders and experts in their field to join the conversation on how different aspects of life and work – as humans and communicators – have changed since we were thrust into a virtual world  and how they might change again in the future, now the power of technology has been realised.

This second episode on creativity features three guests: Graeme Anthony, AxiCom’s first creative director, who is bringing a consumer PR approach to B2B technology campaigns after 10 years at Frank, where he worked on campaigns for the likes of Burger King, Diet Coke, Huawei and Atom Bank; young creative Aoife O’Leary, who co-founded Girls Do Ads and has already been a Cannes Young Lions Finalist and picked up awards including D&AD New Blood Pencil and Ones To Watch; and Sean DallasKidd, a founding partner of consumer creative and communications firm Demonstrate and ex creative director at agencies including J Walter Thompson and FleishmanHillard.

In conversation with PRovoke Media's EMEA editor, Maja Pawinska Sims, the trio of creative directors cover the challenges of finding creative inspiration in a virtual world; the effect of lockdown on the creative process and creativity in communications campaigns; and what creative teams might take forward into the post-pandemic world. 

The first episode on The Workplace featured guests from AxiCom, Moonpig, WPP and Kantar talking about the impact on the creative industries of being forced overnight into isolation and online interactions only as Covid struck; how we have adapted to our virtual working existence in terms of work/life balance, culture, relationships and wellbeing; and what's next for the workplace as we emerge into a post-pandemic world.

Future episodes will cover psychology and leadership, and learning.


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