In our second podcast from Cannes Lions International Festival of Creativity, Weber Shandwick’s EMEA CEO Michael Frohlich and David Levin, co-founder of sister IPG social creative agency That Lot, talk about what every brand at the festival is after: cultural relevance. The duo talk to Maja Pawinska Sims about how brands can not only be culturally relevant but also drive cultural impact in fast-moving times.

The PRovoke Media Podcast is produced by Markettiers.

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