The fourth episode of our Cannes podcast series features Weber Shandwick chief creative officer Tom Beckman and global executive creative director Angela Mears, in a provocative discussion of takeaways from this year's Cannes Lions festival. Notable trends include the need for brands to create culture rather than just participating, which requires them to take more risks and perhaps rethink what authenticity means in today's multi-platform era. 

The PRovoke Media Podcast is produced by Markettiers.

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