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It's a podcast on the rise of podcasting, the audio phenomenon that has conclusively gripped the content world in 2020. H+K Strategies Singapore MD Matthew Briant and creative strategist Adib McGhie join the PRovoke podcast for a sponsored episode that explores how brands can capitalise on the the fervour for podcasts, and the challenges they need to be aware of. 

The PRovoke Podcast is produced by Markettiers.