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H+K Strategies global head of content and publishing Vikki Chowney discusses the digital advances that the PR industry has made in 2020, and whether these are likely to persist in 2021 and beyond. In an expansive conversation, Chowney covers such areas as the benefits of virtual collaboration, the relative merits of different social media platforms, and the importance of authentic, co-created content. 

The PRovoke Media Podcast is produced by Markettiers.