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Jim Weiss has spent several decades working in healthcare PR, including starting his career in the HIV/AIDS space. Now as CEO of the healthcare powerhouse W2O Group, Weiss is leading his clients — which include 23 of the top 25 pharmaceutical companies in the world — through the Covid-19 crisis. Aarti Shah spoke with Weiss about the Covid-19 playbook (hint: there isn't one) and why acting local is critical— and so effective — right now. A video of the conversation can be found here.


The PRovoke Media Podcast is produced by Markettiers.
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