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Podcast: 'We're All Influencers Now' With Scott Guthrie

The influencer marketing specialist discusses a new report on governance in brands working with influencers.

PRovoke Media 04 Mar 2020 // 4:21PM GMT

Podcast: 'We're All Influencers Now' With Scott Guthrie

Subscribe via: iTunes | Feed

Independent influencer marketing specialist Scott Guthrie joins Maja Pawinska Sims on the PRovoke Media Podcast to talk about a new report, We're All Influencers Now, which covers governance and best practice for communications professionals working with influencers from Instagram celebrity endorsement to B2B, and why the influencer ecosystem – or "word-of-mouth at scale" – has become so important to brands.