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Independent influencer marketing specialist Scott Guthrie joins Maja Pawinska Sims on the PRovoke Media Podcast to talk about a new report, We're All Influencers Now, which covers governance and best practice for communications professionals working with influencers from Instagram celebrity endorsement to B2B, and why the influencer ecosystem – or "word-of-mouth at scale" – has become so important to brands.
The PRovoke Media Podcast is produced by Markettiers.
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