Diana Marszalek 15 Jul 2024 // 12:00PM GMT
Gen Alpha — kids born between 2010 and now — is the first generation that has grown up in a world fully technologically wired. In this PRovoke Media podcast, Day One Agency senior VP of creators and casting Erin Amend and Rita Onyx, creator, founder and CEO of the Onyx Family brands, discuss what Gen Alpha wants when it comes to connecting with brands and creators and how it differs from Gen Z.