PRovoke Media 09 Nov 2020 // 7:49AM GMT
Zeno Group Asia-Pacific president Paul Mottram joins the PRovoke podcast to discuss last week's Digital Innovation roundtable, which was conducted by PRovoke in conjunction with Zeno and APACD. The discussion brought together nine of Asia-Pacific’s leading marketing and communications executives to examine how digital innovation has changed (or not) as a result of this years Covid-19 pandemic. In a wide-ranging conversation, Mottram looks at whether corporates in Asia-Pacific are 'leapfrogging' when it comes to digital content, storytelling, platforms and data/analytics.
The PRovoke Podcast is produced by Markettiers.