Despite pushes to diversify, Fenton’s Valarie De La Garza is still the anomaly in the PR industry: a Latina CEO raised in working class Southeast Los Angeles. In this episode of the PRovoke Media podcast, De La Garza discusses her experiences as the first member of her family to attend college (at UCLA, she was the first Latina editor-in-chief of the Daily Bruin), her early jobs in the then-burgeoning field of Latino PR and heading one of the country’s premiere public interest agencies. De La Garza also shares her take on diversifying the industry — and why excuses for not moving faster to do so fall flat.

The PRovoke Media Podcast is produced by Markettiers.

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