Since joining Moderna as its first chief brand officer in 2021, Kate Cronin has ushered in a new era of comms for the pharmaceutical giant that has included large-scale activations at events including the US Open and the iHeart Radio Music Festival. In this episode of the PRovoke Media podcast, Cronin discusses the strategy behind showing up at big events more typically associated with traditional sports sponsors like breweries and sports shoe companies, what the activations accomplished and the importance of getting your annual Covid vaccine.

The PRovoke Media Podcast is produced by Markettiers.

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