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With no end to the Covid-19 pandemic in sight, ReviveHealth CEO Brandon Edwards joins Diana Marszalek on the PRovoke podcast to discusses what it takes for healthcare communicators to be effective when there’s now no such thing as normal, let alone a ‘new normal’. Edwards shares his insights on the range of challenges healthcare PR faces in light of the coronavirus outbreak and changes in consumer expectations — and what other industries can learn from the experience.

The PRovoke Podcast is produced by Markettiers.