PRovoke Media 15 Mar 2021 // 10:37AM GMT
General Mills’ chief communications officer Jano Cabrera is charged with bringing the 154-year-old food company and its classic brands — from Gold Medal Flour and Betty Crocker desserts to Wheaties and Green Giant — in line with 21st century tastes and expectations. Cabrera joins Diana Marszalek on the PRovoke podcast to discuss his multi-fold approach, spanning marketing, CSR and new product creation.
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