Holmes Report 08 Jul 2019 // 3:43PM GMT
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The rise of influencer marketing has sparked debate around how to measure the impact of these campaigns and the new rules of engagement — and how those differ from traditional media. Cathy Planchard, global president of Allison+Partners' All Told Division, joins the Echo Chamber to discuss a recent report the agency published, Unleashing Influencer Marketing and Realizing Its Full Potential, that shows that marketers aren't fully optimizing the potential of influencer marketing. During the conversation, we also reference an Influencer Marketing salon that Allison + Partners hosted with the Holmes Report earlier this year at the Innovation Summit — North America.