Analyst relations typically falls to in-house teams, which can has many as 30 staffers at the country’s largest tech companies, like Cisco. Yet Guyer Group, a Boston-based tech agency, has built a robust AR offering that takes some of that pressure off clients. In this episode of the PRovoke Media podcast, managing director Kevin Whalen discusses the opportunity and benefits AR offers agencies and its place among more traditional PR offerings

The PRovoke Media Podcast is produced by Markettiers.Subscribe via: iTunes | Feed | Spotify