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David Tiltman, head of content at WARC, visits the Echo Chamber to discuss the Warc 100 — a ranking of the world’s smartest marketing campaigns and the companies behind them, based on performance in effectiveness and strategy competitions. In conversation with Arun Sudhaman, Tiltman explores the characterisics of effective marketing work, and addresses the increasing importance of public relations thinking.

The epsiode also discusses why many campaigns and agencies are still not particularly innovative, and what makes work like 'Penny the Pirate' and #LikeAGirl stand out.



Show notes:
The Warc 100
Penny the Pirate
#LikeAGirl
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The Echo Chamber podcast is produced by Markettiers4DC.

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