In this episode of the PRovoke Media podcast, Aarti Shah talks to Beth Haiken, EVP at Method Communications, about the firm's journey from being an office-first culture to one that prioritizes finding and keeping great talent, no matter where they are based. Haiken talks about how this change shifted the agency's focus from the number of hours to the quality of the work — and brought with it a more intentional focus on culture, creativity and collaboration.


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