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Video: Creativity In PR 2021, With Lowe's, FleishmanHillard & Now Go Create

A panel of industry leaders examines what this year's Creativity study means for in-house communications leaders and PR firms.

PRovoke Media 06 Jul 2021 // 7:46AM GMT

Video: Creativity In PR 2021, With Lowe's, FleishmanHillard & Now Go Create

How has the PR industry responded to the unique creative challenges of the Covid-19 era? A panel of industry leaders pores over the 2021 Creativity in PR study, focusing in particular on client expectations of agency creativity, barriers to lead creative status and more. The session featured:

- Ben Boyd, VP of communications, Lowe's Companies
- Kev O'Sullivan, senior partner, FleishmanHillard Global Creative Leadership
- Claire Bridges, founder, Now Go Create
- Arun Sudhaman, editor-in-chief, PRovoke Media