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Podcast: HP/FT And PR Procurement With Sally Costerton

Sally Costerton drops by the Echo Chamber to discuss HP's "mystifying" media spat with FT journalist Lucy Kellaway, and Pepsico's elimination of its marketing procurement department.

Holmes Report 18 Feb 2016 // 3:47PM GMT

Podcast: HP/FT And PR Procurement With Sally Costerton

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Sally Costerton drops by the Echo Chamber to discuss HP's "mystifying" media spat with FT journalist Lucy Kellaway. In conversation with Arun Sudhaman, Costerton chews over the pros and cons of taking on big media from a PR perspective. Also discussed on the show — Pepsico's decision to eliminate marketing procurement, likened by Costerton as a "tour of Helmand", and the M&A fever gripping the PR industry.

The Echo Chamber podcast is produced by Markettiers4DC.

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