General Mills’ chief communications officer Jano Cabrera is charged with bringing the 154-year-old food company and its classic brands — from Gold Medal Flour and Betty Crocker desserts to Wheaties and Green Giant — in line with 21st century tastes and expectations. Cabrera joins Diana Marszalek on the PRovoke Media podcast to discuss his multi-fold approach, spanning marketing, CSR and new product creation.

 

The PRovoke Media Podcast is produced by Markettiers. Support for this podcast comes from Notified, the integrated, intelligent and easy-to-use PR software. Get a free demo today at Notified.com. 

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