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David Tiltman is the head of content at marketing intelligence firm WARC and a former editor of CampaignAsia. He joins Arun Sudhaman and Maja Pawinska Sims in the Echo Chamber to talk about all things Cannes, and walk listeners through the five key elements of effective brand marketing in WARC's new white paper, The Anatomy of Effectiveness.
The Echo Chamber podcast is produced by Markettiers and sponsored by The Bulleit Group.
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