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Podcast: SXSW 2016 — Noise, Networking and Deciding Whether To Go Back

Two SXSW attendees mull over the value of the festival for marketers and brands — and whether SXSW continues to provide a return given its rising costs.

Holmes Report 05 Apr 2016 // 5:28PM GMT

Podcast: SXSW 2016 — Noise, Networking and Deciding Whether To Go Back

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In this year's SXSW recap, Aarti Shah talks to a festival veteran and first-time attendee. Kwittken co-founder Jason Schlossberg explains why he might not return to Austin next spring for the first time in many years. Meanwhile, CC Group's managing director Rich Fogg offers his perspective as a first-time attendee.

Show notes:
Why I Am (Probably) Not Coming Back To SXSW Interactive Next Year
SXSW: Does The Festival's Future Include Integration Across Interactive, Film And Music?
SXSW: Brands & Agencies On Content, Marketing & Interactive

The Echo Chamber podcast is produced by Markettiers4DC.

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