Global Top 10 PR Agency Ranking 2019 | Holmes Report

Top 10 Global
PR Agency Ranking 2019 
Global Top 250 PR Agency Rankings 

2019 2018 Agency HQ Fee Income
2018 ($)
Fee Income
2017 ($)
Growth (Constant Currency)
11Edelman 1USA888,405,000893,591,000-0.6%
22Weber Shandwick 2USA840,000,000800,000,0005.0%
3N/ABCW 3USA723,000,000709,000,0002.0%
43FleishmanHillard 4USA605,000,000570,000,0006.1%
54Ketchum 5USA545,000,000550,000,000-0.9%
66MSL 6France450,000,000460,000,000-2.2%
77Hill+Knowlton Strategies 7USA400,000,000400,000,0000.0%
88Ogilvy 8USA388,000,000354,000,0009.6%
99BlueFocus 9China336,372,995321,849,60710.8%

Global PR Agency Rankings 2019: Networks Rebound After Dismal 2017

Rankings: Top 10 | Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR Industry Growth Holds Steady At 5%

USD growth among the major global PR networks rebounded in 2018, to 2.6% compared to 0.9% one year earlier, with the world's top 10 PR firms reporting fee income of $5.5bn. On a constant currency basis, growth reached 4.9%, helping the Top 10 record its best performance since 2016.

Topline growth was led by strong performances from China's BlueFocus (up 10.8% in constant currency terms), Brunswick (which re-enters the top 10 after growing by 7.7% to leapfrog Golin), FleishmanHillard (+6%), Weber Shandwick (+5%) and Ogilvy (+9.6%, thanks in part to a beneficial restructuring that saw it accrue more PR and influencer work from across the agency).

Burson Cohn & Wolfe, the agency created by the merger of fifth-ranked Burson-Marsteller and 10th-ranked Cohn & Wolfe, emerges as the world's third-biggest PR firm, behind Edelman and Weber Shandwick. Edelman remains at the top of the tree, although its lead over Weber Shandwick narrowed after the independent agency reported a rare revenue decline in 2018. Weber Shandwick, meanwhile, returned to growth after a negative 2017.

Elsewhere, there were also improved performances from H+K Strategies and MSL although both were impacted by the divestment of subsidiaries; Group SJR in H+K's case, and China's Genedigi from MSL.

All growth figures are on a reported (rather than organic) basis. Overall, we estimate that the top 10 global PR firms generated fee income of around $5.4bn, a 4.9% increase in constant currency terms. A fuller picture of global PR industry size is provided by the analysis of our Global Top 250, based on submissions from almost 400 PR firms from across the world.

Date: 29 April 2019

Rankings: Top 10 | Top 250 | Fast Movers Holding Groups / Networks
Analysis: Global PR Industry Growth Holds Steady At 5%