Global Top 250 PR Agency Ranking 2020 | PRovoke
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Global Top 250 PR Agency Ranking 2020  Global Top 250 PR Agency Rankings

Rankings: Top 10Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR Industry Up 6% Ahead Of This Year's Slowdown

Global PR agency ranking: Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms — many of which operate under separate brands but nevertheless report into the listed PR agency. Full methodology here. For firms that submitted numbers in pounds sterling, euros or other non-USD currencies, conversions were made using exchange rates as of 12/31/2019. In some cases, where last year’s submitted numbers were used for comparison purposes, USD growth numbers may be lower because of exchange rate fluctuations than they would have been in constant currency terms. Accordingly, we also include a constant currency growth metric. Aside from well-known agencies for which we have estimated fee income, the Rankings are totally dependent on submitted fee income; many agencies, often well-known, choose not to submit their numbers.

For entries in this color, Provoke Media has estimated revenue. In many cases, the parent companies of these firms have elected not to provide revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations.

2020 2019 Agency HQ Fee Income
2019 ($)
Fee Income
2018 ($)
Staff Growth (USD) Growth (Constant Currency)
11Edelman nbUSA892,039,000888,405,0005,7030.4%0.4%
22Weber Shandwick nbUSA865,000,000840,000,000 3.0%3.0%
33BCW USA740,000,000723,000,000 2.4%2.4%
44FleishmanHillard nbUSA605,000,000605,000,000 0.0%0.0%
55Ketchum nbUSA535,000,000545,000,000 -1.8%-1.8%
66MSL nbFrance450,000,000450,000,0002,2710.0%0.0%
77Hill+Knowlton Strategies nbUSA360,000,000400,000,000 -10.0%-10.0%
88Ogilvy nbUSA345,000,000355,000,000 -2.8%-2.8%
99BlueFocus nbChina329,123,818336,372,995 -2.2%-1.5%
1010BrunswickUK324,000,000280,000,0001,20015.7%15.7%
1112MC Group nbGermany274,618,124235,047,6051,23816.8%16.8%
1211Golin nbUSA252,000,000245,000,000 2.9%2.9%
1313FTI ConsultingUSA243,000,000223,331,0007288.8%8.8%
1414Havas PR Global Collective nbFrance225,000,000220,000,0001,3502.3%2.3%
1516W2O Group nbUSA222,000,000177,500,00092625.1%25.1%
1615Vector Inc. nbJapan219,500,000187,300,00098417.2%17.2%
1717ICF Next nbUSA170,041,953157,823,0009507.7%7.7%
1820Sunny Side Up IncJapan148,009,233125,869,50337617.6%17.6%
1919Teneo Holdings nbUK145,000,000130,000,000 11.5%11.5%
2021WE Communications USA143,500,000126,600,0001,17213.3%13.3%
2118APCO Worldwide nbUSA142,262,200134,136,7007866.1%6.1%
2222FinsburyUSA130,000,000125,000,0002504.0%4.0%
2325Finn Partners nbUSA119,321,16088,114,00077735.4%35.4%
2426Syneos Health nbUSA110,000,000100,000,00035010.0%10.0%
2423Porter NovelliUSA110,000,000120,000,000 -8.3%-8.3%
2635FischerAppelt nbGermany92,624,00066,690,00071438.9%41.4%
2730ICRUSA88,000,00070,000,00022525.7%25.7%
2832Allison+PartnersUSA80,800,00068,000,00048918.8%18.8%
2934GCI HealthUSA80,000,00067,000,00030019.4%19.4%
3053SEC Newgate nbItaly79,501,53334,289,214601131.9%131.9%
3128Zeno GroupUSA79,269,86073,373,2394898.0%8.0%
3236Hopscotch GroupFrance78,736,00062,472,00075026.0%28.3%
3329Ruder FinnUSA78,000,00070,500,00070210.6%10.6%
3430Marina Maher Communications nbUSA77,000,00070,000,00021310.0%10.0%
3541FreudsUK68,603,46155,010,00024524.7%20.9%
3633FSB Comunicacoes Brazil63,927,12967,860,000639-5.8%-2.0%
3738SKD KnickerbockerUSA62,000,00060,000,0001153.3%3.3%
3842Rogers & Cowan/PMK*BNC nbUSA60,000,00053,000,00035013.2%13.2%
3827Archetype nbUSA60,000,00074,000,000605-18.9%-18.9%
4044Prosek PartnersUSA58,200,00050,346,04719515.6%15.6%
4140LewisUK56,760,00055,296,0003702.6%-0.5%
4237Hering SchuppenerGermany55,664,00054,150,0001992.8%4.6%
4342DKC Public RelationsUSA55,000,00053,000,0002503.8%3.8%
4439H&H Group nbSweden52,000,00055,550,000410-6.4%-6.4%
4548Kyodo Public RelationsJapan51,813,00047,853,0002508.3%8.3%
4647GraylingUK50,688,00049,024,000 3.4%0.3%
4745Joele FrankUSA50,000,00050,000,000120n/an/a
4849LLYC Spain48,221,00045,327,1506106.4%6.4%
4946Instinctif PartnersUK46,200,00049,920,000320-7.5%-10.3%
5050Dentsu Public RelationsJapan46,000,00045,000,0002922.2%2.2%
5154Four Communications Group UK45,003,09540,914,15034510.0%6.7%
52n/aSJR nbUSA45,000,0000180n/an/a
5257Portland CommunicationsUK45,000,00042,000,0002357.1%7.1%
5456M BoothUSA43,966,72139,769,63619410.6%10.6%
5552MWWPRUSA42,741,68642,584,0201780.4%0.4%
5651KreabUK/Sweden42,560,00043,320,000400-1.8%0.0%
5759HotwireUK42,161,71336,879,57628014.3%14.3%
58n/aNational PRCanada42,000,000n/a   
5962Grupo InpressBrazil39,621,75036,123,3605849.7%14.1%
60n/aPadillaUSA37,327,20641,233,936194-9.5%-9.5%
6165The Outcast AgencyUSA36,700,00035,000,000 4.9%4.9%
62645W Public RelationsUSA36,351,81435,251,2221583.1%3.1%
6370Prain GlobalKorea36,210,55530,696,23422418.0%18.0%
6460Carmichael Lynch Relate USA36,000,00036,000,000 0.0%0.0%
6455PRAP JapanJapan36,000,00040,000,000283-10.0%-10.0%
6667Adfactors PRIndia35,637,57233,810,0007505.4%5.4%
6763CYTS-LINKAGEChina35,480,00035,580,815300-0.3%-0.3%
6860DeVries GlobalUSA35,000,00036,000,000207-2.8%-2.8%
6980Engine MHP + Mischief nbUK34,848,00031,232,00019511.6%8.2%
7066Global Strategy GroupUSA34,000,00034,000,0001000.0%0.0%
7169Spectrum ScienceUSA33,900,00032,900,0001163.0%3.0%
7291ImreUSA33,333,94921,940,00015851.9%51.9%
7384KivvitUSA33,049,31524,205,1908836.5%36.5%
74n/aCitizen RelationsUS32,577,57832,088,0462061.5%1.5%
7575French/West/Vaughan nbUSA32,509,30229,280,49011311.0%11.0%
7677Serviceplan PR GroupGermany32,121,60027,451,20021417.0%19.1%
7772Coyne PRUSA32,000,00030,000,0001506.7%6.7%
78n/aAttentionGermany31,158,40021,796,80017442.9%45.5%
7992achtung!Germany30,828,00021,801,36015841.4%43.9%
8071G&S Business CommunicationsUSA30,733,41230,480,0001790.8%0.8%
8173Farner ConsultingSwitzerland29,685,28329,769,083145-0.3%1.5%
8274Fahlgren Mortine nbUSA29,504,38429,632,896193-0.4%-0.4%
8376Citigate Dewe RogersonUK29,040,00028,032,000 3.6%0.5%
8485Hanover UK26,897,78524,001,57617212.1%8.7%
8579ATREVIASpain26,572,15926,416,0983980.6%2.4%
8686Rud PedersenSweden25,816,64923,603,8001659.4%9.4%
8790Havas FormulaUSA25,630,37922,324,06313014.8%14.8%
8898Gullers GruppSweden25,355,55020,185,77018625.6%25.6%
89155Evoke Kyne nbIreland25,149,45322,400,00010712.3%12.3%
90107Casbah Group nbUK24,881,88424,236,1932062.7%-0.4%
9181Jackson SpaldingUSA24,851,90725,300,426149-1.8%-1.8%
9299CrosbyUSA24,534,99020,111,0078522.0%22.0%
9382Strategic Public Relations GroupHong Kong24,530,00024,800,000264-1.1%-1.1%
9486Hunter Public RelationsUSA24,300,00024,000,0001211.3%1.3%
9589M&C Saatchi Sport & EntertainmentUK23,892,00023,040,0002003.7%0.6%
96n/aPremierUK23,628,00023,808,000140-0.8%-3.8%
9793PR OneSouth Korea22,577,85521,057,3481707.2%7.2%
9896Faktor 3Germany22,551,20020,748,0002218.7%10.6%
99100PAN CommunicationsUSA22,493,58619,893,72914813.1%13.1%
10088SopexaFrance22,400,00023,798,640211-5.9%-4.2%
101120Day One AgencyUSA21,410,26914,751,9059345.1%45.1%
102110PraytellUSA21,200,00016,500,00013328.5%28.5%
103103Brands2LifeUK21,118,90019,128,19113310.4%10.4%
104128Current Global nbUSA20,500,00013,747,50020049.1%49.1%
105106InkHouseUSA20,400,00017,500,00011816.6%16.6%
10697Barabino & PartnersItaly20,384,00020,200,8001050.9%2.7%
10794TaylorUSA20,200,00020,900,00090-3.3%-3.3%
108119Walker SandsUSA19,982,20814,886,41213834.2%34.2%
109101Geelmuyden.Kiese GroupNorway19,720,00019,727,8661550.0%0.0%
110105Highwire USA19,595,18617,901,420829.5%9.5%
111117Mikhailov & PartnersRussia19,132,17215,407,14319224.2%8.7%
112102LaunchSquadUSA18,602,37519,284,304117-3.5%-3.5%
113115V+OGreece18,485,60016,044,93016915.2%17.3%
11495Racepoint GlobalUSA18,333,00020,876,00085-12.2%-12.2%
115n/aPrecision StrategiesUSA18,057,13314,843,1116721.7%21.7%
116123Headland ConsultancyUK17,859,32014,116,2949526.5%22.7%
117104Levick Strategic CommunicationsUSA17,000,00018,000,00070-5.6%-5.6%
118109The Red ConsultancyUK16,896,00016,768,0001400.8%-2.3%
119122Mission North nbUSA16,800,00014,499,4207015.9%15.9%
120n/aM Booth Health nbUnited States16,582,440n/a50#VALUE!#VALUE!
121125rbb CommunicationsUSA16,051,82514,054,7748014.2%14.2%
122127Lansons nbUK16,025,12513,867,20611015.6%12.1%
123118ProofCanada16,008,08815,111,5351225.9%5.9%
124112Mazarine Asia PacificHong Kong16,000,00016,384,00058-2.3%-2.3%
124111DNA CommunicationsUSA16,000,00016,400,000100-2.4%-2.4%
12695SHIFT CommunicationsUSA15,884,97417,508,66191-9.3%-9.3%
127116PegasusUK15,444,00015,675,875120-1.5%-4.5%
128113TRACCSSaudi Arabia15,400,00016,054,000200-4.1%-4.1%
12978Interel Belgium15,060,64014,481,4201134.0%5.9%
130129The Hoffman AgencyUSA15,000,00013,742,0001859.2%9.2%
131208ORCA Agenturgruppe Germany14,784,0006,942,60095112.9%116.7%
132124MaitlandUK14,520,00014,080,000533.1%0.0%
133168WUK14,185,8009,600,0009247.8%47.8%
134114MitchellUSA14,153,54615,085,700 -6.2%-6.2%
135126SparkUSA14,000,00014,000,000600.0%0.0%
135n/aAxon CommunicationsUK14,000,00014,000,000750.0%0.0%
137142Method CommunicationsUSA13,498,80011,935,2856613.1%13.1%
138134WellcomFrance13,440,00012,540,0001207.2%9.1%
139164JeffreyGroupUSA13,310,1869,975,71223233.4%33.4%
140150Bliss Integrated CommunicationsUSA13,250,00011,000,0005720.5%20.5%
141133PowerscourtUK13,200,00012,672,000534.2%1.0%
142n/aLaForceUnited States13,064,37611,892,563859.9%9.9%
143132Exponent PRUSA13,000,00013,200,00055-1.5%-1.5%
144131FaktenkontorGermany12,992,00013,224,000100-1.8%0.0%
145328Apple Tree CommunicationsSpain12,976,32012,234,4801156.1%8.0%
146143Jarrard Phillips Cate & HancockUSA12,416,80711,591,239437.1%7.1%
147135KPR & AssociatesSouth Korea12,390,00412,218,9821081.4%1.4%
148121Haebmau nbGermany12,320,00014,706,000145-16.2%-14.7%
149n/aMarathon StrategiesUSA12,198,83810,771,7274613.2%13.2%
150137RF|BinderUSA12,000,00012,000,000550.0%0.0%
151167First HouseNorway11,873,1207,410,0003560.2%63.1%
152150DaviesUSA11,730,00011,000,000356.6%6.6%
153148MowerUnited States11,655,29011,100,000425.0%5.0%
154179Hope&GloryUK11,616,7748,990,7558029.2%25.3%
155157CitypressUK11,401,04110,565,760907.9%4.6%
156161Gregory FCAUSA11,400,00010,000,0007714.0%14.0%
157144F&H CommunicationsGermany11,312,00011,514,00060-1.8%0.0%
158145Marco nbSpain11,144,79610,191,2471209.4%11.3%
159147C+CUSA11,055,64211,153,67266-0.9%-0.9%
160161DCIUSA11,000,00010,000,0005810.0%10.0%
160159Murphy O'BrienUSA11,000,00010,170,481508.2%8.2%
160148Diplomat GroupSweden11,000,00011,000,0001100.0%0.0%
160150KwittkenUSA11,000,00011,000,000700.0%0.0%
164173MMGY NJF USA10,949,9949,376,7036316.8%16.8%
16518590TENUK10,912,1888,448,2277229.2%25.3%
166130CROSRussia10,810,09013,458,180139-19.7%-19.7%
167153Lift WorldPortugal10,594,71510,777,045114-1.7%0.1%
168171Argyle Canada10,582,5919,491,7369211.5%11.5%
169160LambertUSA10,570,00010,055,000565.1%5.1%
170157Good Relations UK10,560,00010,240,000753.1%0.0%
171161GoodIdea MediaChina10,500,00010,000,0001005.0%5.0%
171146Action Global CommunicationsCyprus10,500,00011,275,766185-6.9%-6.9%
171165Veritas Canada10,500,00010,500,000720.0%0.0%
174191JINFrance10,416,0008,892,0007517.1%19.2%
175154MakovskyUSA10,400,00010,409,00048-0.1%-0.1%
176166360PR+USA10,326,5479,738,953566.0%6.0%
177175JPA Health CommunicationsUSA10,305,3629,264,4915311.2%11.2%
178n/aM&C Saatchi Talk nbUK10,296,00012,800,000 -19.6%-22.0%
179137Sloane & CompanyUSA10,000,00012,000,00019-16.7%-16.7%
180177furrerhugi.Switzerland9,968,0009,032,7673810.4%-0.5%
181156LVT GroupNetherlands9,915,93010,347,21075-4.2%-2.5%
182186HarvardUK9,795,7208,224,0007819.1%15.5%
183174Cicero Group nbUK9,636,0009,313,350703.5%0.3%
184189LDWWUSA9,568,6208,042,7923119.0%19.0%
185170MP&F Public RelationsUSA9,480,0169,541,83272-0.6%-0.6%
186172Jeschenko MedienAgenturGermany9,475,2009,393,600440.9%2.7%
187195Max Borges AgencyUSA9,404,3847,771,8544921.0%21.0%
188181Narva Sweden9,344,2808,200,2805714.0%14.0%
189169Grupo CDI Brazil9,290,0009,580,000200-3.0%-3.0%
190190VestedUSA9,236,0007,344,0003925.8%25.8%
191n/aHot Paper LanternUSA9,076,6908,714,381354.2%4.2%
192328PeppercommUSA9,000,0008,800,000302.3%2.3%
192178SaxumUSA9,000,0009,000,000510.0%0.0%
194180TVC GroupUK8,976,0008,960,000510.2%-2.9%
195176SenateSHJNew Zealand8,886,8809,307,29853-4.5%-4.5%
196188Infinite GlobalUSA8,857,8088,055,1894110.0%10.0%
197328MooreUSA8,817,0786,746,1103930.7%30.7%
198184GreentargetUSA8,765,1008,467,300423.5%3.5%
199328Another CompanyMexico8,725,5027,486,11016016.6%16.6%
200196BECGUK8,580,0008,320,000643.1%0.0%
201242Threepipe CommunicationsUK8,276,4006,732,8008022.9%19.2%
202215Tact Intelligence-conseilCanada8,249,6426,523,0007226.5%26.5%
203187Nelson Bostock UnlimitedUK8,226,2408,064,000732.0%-1.1%
204141A&B OneGermany8,120,00011,970,00050-32.2%-31.0%
205183Lou Hammond GroupUSA8,100,0008,478,50640-4.5%-4.5%
206193SassyUK8,074,9437,877,743362.5%-0.6%
207206EMGThe Netherlands8,018,0807,056,6004313.6%15.7%
208182Rasky PartnersUSA8,000,0008,600,00032-7.0%-7.0%
209194komm.passionGermany7,840,0007,866,00064-0.3%1.4%
210202FrankUK7,796,1607,372,136525.8%2.5%
211199Fink & FuchsGermany7,366,8347,666,50072-3.9%-2.2%
212201Thomas Marko & AssociesFrance7,280,0007,410,00036-1.8%0.0%
213217Kirchhoff ConsultGermany7,231,3116,968,631573.8%5.6%
214209RPMA Comunica‹oBrazil7,195,0006,890,0001504.4%4.4%
215204AMI CommunicationsCzech Republic7,168,0007,333,62085-2.3%-0.5%
216207BlumberryGermany7,123,2006,976,800532.1%3.9%
217200ApproachBrazil6,919,9477,090,084161-2.4%1.5%
218238Segmenta CommunicationsGermany6,899,2005,323,8006729.6%31.9%
219216PLMRUK6,884,4946,203,2374611.0%7.6%
220221Monet + AssociesFrance6,787,2005,739,9005218.2%20.4%
221210Klenk & HourschGermany6,720,0006,885,60055-2.4%-0.7%
222247EMRussia6,700,0005,000,0002434.0%34.0%
223203Pierpont CommunicationsUSA6,689,7366,671,968330.3%0.3%
224231Kaltwasser KommunikationGermany6,675,2005,415,0005323.3%25.5%
225214Octopus GroupUK6,666,0006,534,400562.0%-1.1%
226234AspectusUK6,600,0005,376,0005022.8%19.0%
226n/aMadano PartnershipUK6,600,0005,888,0003212.1%8.7%
228211EvercomSpain6,496,0006,805,80068-4.6%-2.8%
229225Konnect AgencyUSA6,481,2375,754,4463112.6%12.6%
230220Red Lorry Yellow LorryUK6,468,0005,760,0002812.3%8.9%
231222Piabo PRGermany6,384,0005,700,0003612.0%14.0%
232226Sam Brown Inc.USA6,341,9465,621,644112.8%12.8%
233233Dukas Linden Public RelationsUSA6,318,6835,409,3752416.8%16.8%
234328INK Communications Co.USA6,217,0656,159,584370.9%0.9%
235213Eulogy!UK6,210,9756,538,67544-5.0%-7.9%
236249Clarity PRUSA6,200,0004,900,0004826.5%26.5%
237224CP/compartnerGermany6,003,2005,677,200665.7%7.6%
238241Hawkins International Public Relations USA6,000,0005,200,0003815.4%15.4%
238218Partner of Promotion Sp. zo.o.Poland6,000,0006,027,00065-0.4%-0.4%
240n/aNavosGermany5,980,8004,993,2004819.8%21.9%
241257BosparUSA5,910,0754,633,6863027.5%27.5%
242237The Bulleit GroupUSA5,890,7005,350,0003010.1%10.1%
243231LoeschHundLiepold KommunikationGermany5,880,0005,415,000488.6%10.5%
244239Cannings PurpleAustralia5,854,3095,312,7974010.2%10.2%
245328URBAN Grupo de ComunicacionArgentina5,840,0005,300,00010210.2%10.2%
246243Whiteoaks InternationalUK5,749,6105,165,4803811.3%7.9%
247240The Academy UK5,748,6005,331,200477.8%4.6%
248228Seven HillsUK5,727,1745,520,344453.7%0.6%
249251BallouUK5,603,8094,890,3585114.6%11.1%
250258Kreos Reputation & PRGermany5,600,0005,472,000482.3%4.2%
250222Trigger OsloNorway5,600,0005,700,00045-1.8%0.0%
252286Firehouse Strategies USA5,560,3873,239,1391771.7%71.7%
Amendments

13 May 2020  Restated Grupo CDI's 2019 fee income estimate
8 May 2020  Restated Veritas' 2019 fee income from 9,490,000 to 10,500,000

6 May 2020  Restated SEC Newgate's 2019 fee income from GBP to USD
1 May 2020 Added EM
1 May 2020 — Restated Current Global's 2019 fee income estimate
30 April 2020 — Restated H&H Group's 2019 fee income from 57,200,000 to 52,000,000