Global Top 250 PR Agency Ranking 2021 | PRovoke Media

Global Top 250 PR Agency Ranking 2021  global-rankings-logo-70px

Rankings: Top 10Top 250 | Fast MoversHolding Groups / Networks
Analysis: Resilient Global PR Industry Declines 4% Amid Covid-19 Pandemic

Global PR agency ranking: Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms — many of which operate under separate brands but nevertheless report into the listed PR agency. Full methodology here. For firms that submitted numbers in pounds sterling, euros or other non-USD currencies, conversions were made using exchange rates as of 12/31/2020. In some cases, where last year’s submitted numbers were used for comparison purposes, USD growth numbers may be lower because of exchange rate fluctuations than they would have been in constant currency terms. Accordingly, we also include a constant currency growth metric. Aside from well-known agencies for which we have estimated fee income, the Rankings are totally dependent on submitted fee income; many agencies, often well-known, choose not to submit their numbers.

For entries in this color, Provoke Media has estimated revenue. In many cases, the parent companies of these firms have elected not to provide revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations.

2021 2020 Agency HQ Fee Income
2020 ($)
Fee Income
2019 ($)
Staff Growth (USD) Growth (Constant Currency)
11Edelman nbUSA840,022,000892,039,0005,703-5.8%-5.8%
22Weber Shandwick nbUSA820,000,000865,000,000 -5.2%-5.2%
33BCW USA715,000,000740,000,000 -3.4%-3.4%
44FleishmanHillard nbUSA615,000,000605,000,000 1.7%1.7%
55Ketchum nbUSA500,000,000535,000,000 -6.5%-6.5%
610BrunswickUK367,160,000335,280,0001,2009.5%5.5%
76MSL nbFrance365,000,000365,000,0002,1100.0%0.0%
89BlueFocus nbChina363,988,458329,123,8185,05810.6%4.1%
915Real Chemistry nbUSA360,000,000222,000,0001,51962.2%62.2%
107Hill+Knowlton Strategies USA345,000,000360,000,000 -4.2%-4.2%
118Ogilvy nbUSA337,000,000345,000,000 -2.3%-2.3%
1212Golin nbUSA252,000,000252,000,000 0.0%0.0%
1317ICF Next nbUSA232,770,338258,775,2421,280-10.0%-10.0%
1413FTI ConsultingUSA228,712,000243,000,000770-5.9%-5.9%
1514Havas PR Global Collective nbFrance225,000,000225,000,0001,3500.0%0.0%
1622Finsbury Glover Hering nbUK221,000,000221,000,0007080.0%0.0%
1711MC Group nbGermany217,455,000274,618,1241,085-20.8%-20.8%
1816Vector Inc. nbJapan214,600,000219,500,0001,064-2.2%-2.2%
1919Teneo Holdings nbUK170,000,000145,000,00085017.2%17.2%
2020WE Communications USA149,100,000143,500,0001,1263.9%3.9%
2121APCO Worldwide nbUSA142,960,000142,262,2007990.5%0.5%
2218Sunny Side Up IncJapan113,668,709148,009,233344-23.2%-23.2%
2324Syneos Health nbUSA110,000,000110,000,0003370.0%0.0%
2423Finn Partners nbUSA108,897,017119,321,160720-8.7%-8.7%
2527ICRUSA106,000,00088,000,00026020.5%20.5%
2624Porter NovelliUSA103,000,000110,000,000 -6.4%-6.4%
2729GCI HealthUSA102,500,00080,000,00044028.1%28.1%
2826FischerAppelt nbGermany96,382,44092,624,0006764.1%-4.5%
2930SEC NewgateItaly96,351,77379,501,53363821.2%21.2%
3033Ruder FinnUSA87,775,00078,000,00073212.5%12.5%
3131Zeno GroupUSA85,994,01079,269,8605138.5%8.5%
3237SKD Knickerbocker nbUSA85,000,00062,000,00016837.1%37.1%
3328Allison+PartnersUSA78,700,00080,800,000539-2.6%-2.6%
3434Marina Maher Communications nbUSA69,000,00077,000,000181-10.4%-10.4%
3532Hopscotch GroupeFrance67,832,00078,736,000700-13.8%-20.9%
3635FreudsUK63,526,90068,603,461270-7.4%-10.8%
3740Prosek PartnersUSA62,000,00058,200,0002256.5%6.5%
3841LewisUK61,650,00056,760,0003708.6%4.7%
3938Archetype nbUSA56,000,00060,000,000600-6.7%-6.7%
4076Serviceplan PR GroupGermany52,826,00032,121,60030464.5%51.0%
4143DKC Public RelationsUSA52,250,00055,000,000225-5.0%-5.0%
4246GraylingUK50,964,00050,688,0004900.5%-3.1%
43n/aGlobal Strategy GroupUSA50,500,000n/a95n/an/a
4438R&CPMKUSA50,000,00055,000,000325-9.1%-9.1%
4452Portland CommunicationsUK50,000,00045,000,00025511.1%11.1%
4645Kyodo Public RelationsJapan49,900,00051,813,000245-3.7%-13.3%
4748LLYC Spain48,919,87048,221,0006001.4%1.4%
4836FSB Comunicacoes Brazil48,552,70063,366,555471-23.4%-23.4%
4944H&H Group nbSweden47,000,00052,000,000410-9.6%-9.6%
5050Dentsu Public RelationsJapan46,000,00046,000,0002920.0%0.0%
5147Joele FrankUSA45,000,00050,000,000120-10.0%-10.0%
52n/aBully Pulpit InteractiveUSA43,637,00030,195,00013644.5%44.5%
5354M BoothUSA43,328,93643,966,721208-1.5%-1.5%
5452SJR USA43,000,00045,000,000180-4.4%-4.4%
5556KreabUK/Sweden42,700,00042,560,0004000.3%-7.9%
5657HotwireUK41,748,61142,161,713258-1.0%-1.0%
57127Ashfield Health nbUK41,648,00036,828,00024613.1%9.0%
58625W Public RelationsUSA40,932,14336,351,81416912.6%12.6%
5981Farner ConsultingSwitzerland40,073,66729,395,16217336.3%25.2%
6058National PRCanada40,000,00042,000,000 -4.8%-4.8%
6155MWWPRUSA38,878,16142,741,686160-9.0%-9.0%
6249Instinctif PartnersUK38,360,00046,200,000268-17.0%-20.0%
6370Global Strategy GroupUSA38,000,00034,000,00010511.8%11.8%
6469Engine MHP + Mischief nbUK37,949,00034,848,0001908.9%4.9%
6578Danger! nbGermany37,234,40031,158,40019419.5%9.7%
6579achtung!Germany37,234,40030,828,00019420.8%10.9%
6772ImreUSA36,739,10033,334,00018510.2%10.2%
6851Four Communications Group UK36,706,81645,003,095310-18.4%-21.4%
6964PRAP JapanJapan36,000,00036,000,0002730.0%0.0%
7060PadillaUSA35,862,29537,327,206613-3.9%-3.9%
7166Adfactors PRIndia35,227,25335,637,572820-1.2%-1.2%
7261The Outcast AgencyUSA35,000,00036,700,000 -4.6%-4.6%
7264Carmichael Lynch Relate USA35,000,00036,000,000 -2.8%-2.8%
7463Prain GlobalKorea34,127,83236,210,555219-5.8%-5.8%
7586Rud PedersenSweden34,120,00025,816,64921132.2%32.2%
7667CYTS-LINKAGEChina34,000,00035,480,000254-4.2%-4.2%
7773KivvitUSA33,900,80833,049,3151032.6%2.6%
7875French/West/Vaughan USA33,159,48832,509,3021222.0%2.0%
7971Spectrum ScienceUSA33,000,00033,900,000120-2.7%-2.7%
8088Gullers GruppSweden32,939,16027,863,11022818.2%8.4%
8159Grupo InpressBrazil32,048,62339,621,750584-19.1%6.4%
8268DeVries GlobalUSA32,000,00035,000,000207-8.6%-8.6%
83104Current Global nbUSA31,866,00021,150,00018550.7%50.7%
8494Hunter Public RelationsUSA31,700,00024,300,00016130.5%30.5%
85n/aPomilio Blumm Italy31,110,00031,920,000142-2.5%-10.5%
8689Evoke Kyne Ireland30,984,00025,149,45313923.2%23.2%
8784Hanover UK30,003,00026,897,78517111.5%7.5%
8892CrosbyUSA29,092,17224,534,9909918.6%18.6%
8997PR OneSouth Korea28,879,56722,577,85518027.9%27.9%
9077Coyne PRUSA28,000,00032,000,000139-12.5%-12.5%
9198Faktor 3Germany27,450,00022,551,20024021.7%11.7%
9285ATREVIASpain26,840,00026,572,1593981.0%-7.3%
9380G&S Business CommunicationsUSA25,111,10530,733,412142-18.3%-18.3%
9482Fahlgren MortineUSA24,991,70129,504,384163-15.3%-15.3%
95n/aOliver Schrott KommunikationGermany24,790,40031,136,000215-20.4%-26.9%
9690Casbah Group nbUK24,249,00024,881,884206-2.5%-6.1%
9795M&C Saatchi Sport & EntertainmentUK24,192,83023,892,0001641.3%-2.4%
98110Highwire USA24,163,05019,595,1868723.3%23.3%
99101Day One AgencyUSA23,806,64821,410,2699511.2%11.2%
10099PAN CommunicationsUSA23,539,02122,493,5861264.6%4.6%
10174Citizen RelationsUSA23,410,63132,577,578152-28.1%-28.1%
102115Precision USA23,354,37518,057,1338529.3%29.3%
10387Havas FormulaUSA22,673,65425,630,379118-11.5%-11.5%
104100SopexaFrance22,570,00022,400,0002110.8%-7.5%
105n/aMatter CommunicationsUSA22,500,00023,000,000167-2.2%-2.2%
106116Headland ConsultancyUK22,297,49317,859,3209124.9%20.3%
10793Strategic Public Relations GroupHong Kong21,630,00024,530,000225-11.8%-11.8%
10883Citigate Dewe RogersonUK21,372,00029,040,000 -26.4%-29.1%
109108Walker SandsUSA21,258,12119,982,2081366.4%6.4%
110103Brands2LifeUK20,969,09321,118,900142-0.7%-0.7%
11191Jackson SpaldingUSA20,881,11024,844,375103-16.0%-16.0%
112106Barabino & PartnersItaly20,740,00020,384,0001051.7%-6.6%
113111Mikhailov & PartnersRussia19,962,48119,132,1722444.3%19.2%
114107TaylorUSA19,700,00020,200,00090-2.5%-2.5%
115144FaktenkontorGermany19,629,80012,992,00014051.1%38.7%
116123Proof StrategiesCanada19,365,89416,008,08813021.0%13.2%
117105InkHouseUSA18,800,00020,400,000125-7.8%-7.8%
11896PremierUK18,697,76023,628,000111-20.9%-23.8%
119113V+OGreece18,644,28917,592,3241716.0%-2.7%
120131ORCA Agenturgruppe Germany18,324,40014,784,00010223.9%13.8%
121102PraytellUSA18,000,00021,200,000133-15.1%-15.1%
121n/aReganUSA18,000,00017,300,0001014.0%4.0%
123109Geelmuyden.Kiese GroupNorway17,550,00019,720,000145-11.0%-11.8%
124117Levick Strategic CommunicationsUSA17,000,00017,000,000700.0%0.0%
125118The Red ConsultancyUK16,988,00016,896,0001260.5%-3.1%
126129Interel Belgium16,529,78015,060,6401149.8%0.8%
127112LaunchSquadUSA16,376,51018,602,375117-12.0%-12.0%
128133WUK15,481,00013,464,0009915.0%10.8%
129n/aThe Zimmerman AgencyUSA15,400,00015,400,000460.0%0.0%
130122Lansons UK15,154,24816,025,12598-5.4%-8.9%
131130The Hoffman AgencyUSA15,115,00015,018,0001600.6%0.6%
132119Mission North USA15,000,00016,500,00075-9.1%-9.1%
132160KwittkenUSA15,000,00011,000,0007036.4%36.4%
134141PowerscourtUK14,933,00011,919,6004925.3%20.7%
135177JPA Health CommunicationsUSA14,848,06710,305,3627544.1%44.1%
136137Method CommunicationsUSA14,761,36213,498,800699.4%9.4%
137124DNA CommunicationsUSA14,500,00016,000,000100-9.4%-9.4%
138121rbb CommunicationsUSA14,496,67616,051,82582-9.7%-9.7%
139120M Booth HealthUSA14,433,79416,582,44043-13.0%-13.0%
140149Marathon StrategiesUSA14,391,08012,604,4673914.2%14.2%
141140Bliss Integrated CommunicationsUSA14,000,00013,250,000575.7%5.7%
142174JINFrance13,786,00010,416,0008032.4%21.5%
143147KPR & AssociatesSouth Korea13,738,64212,390,00411110.9%10.9%
144n/aNo Fixed AddressCanada13,650,00010,037,5006036.0%27.3%
145135SparkUSA13,500,00014,000,00060-3.6%-3.6%
146138WellcomFrance13,420,00013,440,000120-0.1%-8.3%
147166CROSRussia13,324,00010,810,09015123.3%23.3%
148126Shift CommunicationsUSA13,100,00015,884,97462-17.5%-17.5%
149150RF|BinderUSA12,900,00012,000,000557.5%7.5%
150159C+CUSA12,728,30311,055,6427415.1%15.1%
151142LaForceUnited States12,628,76413,064,37681-3.3%-3.3%
152168Argyle Canada12,589,52110,582,5919219.0%11.3%
153190VestedUSA12,400,0009,236,0003034.3%34.3%
154155CitypressUK12,330,00011,401,041848.1%4.2%
155157F&H CommunicationsGermany12,322,00011,312,000928.9%0.0%
156n/aMarkenzeichenGermany12,285,40010,113,6007421.5%11.5%
157139JeffreyGroupUSA12,210,94913,310,186233-8.3%-8.3%
158202Tact Intelligence-conseilCanada12,126,00010,234,0008118.5%18.5%
159114Racepoint GlobalUSA12,000,00018,333,00057-34.5%-34.5%
159146Jarrard Phillips Cate & HancockUSA12,000,00012,416,80743-3.4%-3.4%
161152DaviesUSA11,750,00011,730,000340.2%0.2%
162143Exponent PRUSA11,700,50013,000,00047-10.0%-10.0%
163151First HouseNorway11,590,00011,873,12035-2.4%-10.4%
164n/aPalmer HargreavesGermany11,297,2009,486,40014019.1%9.3%
165160Diplomat GroupSweden11,040,00011,000,0001100.4%-8.0%
166154Hope&GloryUK10,982,35810,808,160801.6%-2.1%
167128TRACCSSaudi Arabia10,830,00015,400,000200-29.7%-29.7%
168156Gregory FCAUSA10,800,00011,400,00079-5.3%-5.3%
169171Action Global CommunicationsCyprus10,700,00010,500,0001871.9%1.9%
170200BECGUK10,686,0008,580,0007724.5%20.0%
171169LambertUSA10,647,00010,570,000740.7%29.1%
172158Marco Spain10,634,04211,144,796115-4.6%-12.4%
173135Axon CommunicationsUK10,500,00014,000,00074-25.0%-25.0%
174188Narva Sweden10,452,0009,383,0005711.4%2.1%
175167Lift WorldPortugal10,370,00010,594,715114-2.1%-10.1%
176182HarvardUK10,343,5009,795,720815.6%1.7%
177153MowerUnited States10,265,65511,655,29035-11.9%-11.9%
178184LDWWUSA10,256,7189,568,620447.2%7.2%
179180furrerhugi.Switzerland10,126,0009,968,000381.6%-6.7%
180171GoodIdea MediaChina10,000,00010,500,000100-4.8%-4.8%
181185MP&F Public RelationsUSA9,931,0009,490,000724.6%4.6%
182148Haebmau Germany9,882,00012,320,000125-19.8%-26.4%
18316590TENUK9,857,74910,912,18865-9.7%-13.0%
184181LVT GroupNetherlands9,760,0009,915,93075-1.6%-9.6%
185160DCIUSA9,500,00011,000,00055-13.6%-13.6%
185171Veritas Canada9,500,00010,500,00055-9.5%-9.5%
187197MooreUSA9,462,4958,817,078467.3%7.3%
188134Mitchell nbUSA9,127,10211,015,99637-17.1%-17.1%
189n/aJ Public RelationsUSA9,100,00011,300,00053-19.5%-19.5%
190209komm.passionGermany9,089,0007,840,0006415.9%6.4%
191170Good Relations UK9,042,00010,560,00060-14.4%-17.5%
191201Threepipe CommunicationsUK9,042,0008,276,400879.3%5.3%
193236Clarity PRUSA9,035,1156,144,4126547.0%47.0%
194n/aThrive PR & CommunicationsAustralia8,704,3815,668,4306353.6%34.4%
195189Grupo CDI Brazil8,700,0009,290,000200-6.4%-6.4%
196225Octopus GroupUK8,631,0008,178,720585.5%1.7%
197176360PR+USA8,575,22110,326,54751-17.0%-17.0%
198187Max Borges AgencyUSA8,500,0009,404,38449-9.6%-9.6%
199199Another nbMexico8,479,2148,725,502171-2.8%-2.8%
200145Apple Tree CommunicationsSpain8,416,47512,710,88080-33.8%-39.2%
201192PeppercommUSA8,313,0009,000,00029-7.6%-7.6%
202191Hot Paper LanternUSA8,260,0009,076,69035-9.0%-9.0%
203226AspectusUK8,220,0006,600,0005824.5%20.0%
204164MMGY NJF USA8,203,07310,949,99460-25.1%-25.1%
205198GreentargetUSA8,184,0008,765,10039-6.6%-6.6%
206220Monet + AssociesFrance8,161,8006,787,2006820.3%10.4%
207232Sam Brown USA8,000,0006,341,9465126.1%26.1%
208231Piabo PRGermany7,991,4396,332,9854426.2%15.8%
209219PLMRUK7,981,9876,884,4944815.9%11.7%
210218Segmenta CommunicationsGermany7,978,8006,899,20083n/an/a
211195SenateSHJNew Zealand7,973,0009,106,00033-12.4%-12.4%
212226Madano PartnershipUK7,946,0006,600,0003820.4%16.0%
213207EMGThe Netherlands7,930,0008,018,08043-1.1%-9.2%
214224Kaltwasser KommunikationGermany7,917,8006,675,2005518.6%8.9%
215196Infinite GlobalUSA7,635,0938,857,80847-13.8%-13.8%
216223Pierpont CommunicationsUSA7,606,6487,643,41232n/an/a
217328Pretty Green ThingsUK7,569,2506,870,6003110.2%6.1%
218178M&C Saatchi TalkUK7,511,98810,818,43264-30.6%-33.1%
219192Merritt GroupUSA7,500,0007,500,000350.0%0.0%
219n/aStantonUSA7,500,0006,900,000268.7%8.7%
221203Nelson Bostock UnlimitedUK7,398,0008,226,24060-10.1%-13.4%
222205Lou Hammond GroupUSA7,350,5098,100,00040-9.3%-9.3%
223212Thomas Marko & AssociesFrance7,320,0007,280,000360.5%-7.7%
223215AMI CommunicationsCzech Republic7,320,0007,168,000852.1%-6.3%
225237CP/compartnerGermany7,124,8006,003,2006818.7%9.0%
226228EvercomSpain7,100,4006,484,800659.5%0.5%
227n/aIcon AgencyAustralia7,030,4934,860,9765844.6%26.6%
228240NavosGermany7,015,0005,980,8005517.3%7.7%
229206SassyUK6,970,5608,074,94330-13.7%-16.8%
230213Kirchhoff ConsultGermany6,898,9346,730,080522.5%-5.9%
231230Red Lorry Yellow LorryUK6,850,0006,468,000285.9%2.0%
232244Cannings PurpleAustralia6,800,0005,854,3094216.2%1.6%
233241BosparUSA6,785,8785,825,8523716.5%16.5%
234243LoeschHundLiepold KommunikationGermany6,734,4005,880,0005014.5%5.1%
235210FrankUK6,652,2207,796,16041-14.7%-17.8%
236211Fink & FuchsGermany6,542,6077,366,83467-11.2%-18.5%
237259Whyte Corporate AffairsBelgium6,446,4805,154,2403125.1%14.8%
238233Dukas Linden Public RelationsUSA6,400,0006,318,683241.3%1.3%
239319Taylor HerringUK6,302,0005,280,0002519.4%15.0%
240204A&B Communications GroupGermany6,222,0008,120,00044-23.4%-29.7%
241221Klenk & HourschGermany6,087,8006,720,00052-9.4%-16.8%
242247The Academy UK6,069,1005,808,000504.5%0.7%
243160Murphy O'BrienUSA5,920,00011,000,00037n/an/a
244208Rasky PartnersUSA5,900,0008,000,00022-26.3%-26.3%
244242The Bulleit GroupUSA5,900,0005,890,700300.2%0.2%
246287ManifestUK5,891,0005,544,000386.3%2.4%
247250Trigger OsloNorway5,856,0005,600,000454.6%-4.0%
248n/aSachs MediaUSA5,809,6685,154,5123412.7%12.7%
249n/aBerk CommunicationsUSA5,707,3634,306,1452432.5%32.5%
250217ApproachBrazil5,700,0006,919,947161-17.6%8.4%
Amendments