Global Top 250 PR Agency Ranking 2021 | PRovoke Media

Global Top 250 PR Agency Ranking 2021  global-rankings-logo-70px

Rankings: Top 10Top 250 | Fast MoversHolding Groups / Networks
Analysis: Resilient Global PR Industry Declines 4% Amid Covid-19 Pandemic

Global PR agency ranking: Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms — many of which operate under separate brands but nevertheless report into the listed PR agency. Full methodology here. For firms that submitted numbers in pounds sterling, euros or other non-USD currencies, conversions were made using exchange rates as of 12/31/2020. In some cases, where last year’s submitted numbers were used for comparison purposes, USD growth numbers may be lower because of exchange rate fluctuations than they would have been in constant currency terms. Accordingly, we also include a constant currency growth metric. Aside from well-known agencies for which we have estimated fee income, the Rankings are totally dependent on submitted fee income; many agencies, often well-known, choose not to submit their numbers.

For entries in this color, Provoke Media has estimated revenue. In many cases, the parent companies of these firms have elected not to provide revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations.

2021 2020 Agency HQ Fee Income
2020 ($)
Fee Income
2019 ($)
Staff Growth (USD) Growth (Constant Currency)
11Edelman nbUSA840,022,000892,039,0005,703-5.8%-5.8%
22Weber Shandwick nbUSA820,000,000865,000,000 -5.2%-5.2%
33BCW USA715,000,000740,000,000 -3.4%-3.4%
44FleishmanHillard nbUSA615,000,000605,000,000 1.7%1.7%
55Ketchum nbUSA500,000,000535,000,000 -6.5%-6.5%
610BrunswickUK367,160,000335,280,0001,2009.5%5.5%
76MSL nbFrance365,000,000365,000,0002,1100.0%0.0%
89BlueFocus nbChina363,988,458329,123,8185,05810.6%4.1%
915Real Chemistry nbUSA360,000,000222,000,0001,51962.2%62.2%
107Hill+Knowlton Strategies USA345,000,000360,000,000 -4.2%-4.2%
118Ogilvy nbUSA337,000,000345,000,000 -2.3%-2.3%
1212Golin nbUSA252,000,000252,000,000 0.0%0.0%
1317ICF Next nbUSA232,770,338258,775,2421,280-10.0%-10.0%
1413FTI ConsultingUSA228,712,000243,000,000770-5.9%-5.9%
1514Havas PR Global Collective nbFrance225,000,000225,000,0001,3500.0%0.0%
1622Finsbury Glover Hering nbUK221,000,000221,000,0007080.0%0.0%
1711MC Group nbGermany217,455,000274,618,1241,085-20.8%-20.8%
1816Vector Inc. nbJapan214,600,000219,500,0001,064-2.2%-2.2%
1919Teneo Holdings nbUK170,000,000145,000,00085017.2%17.2%
2020WE Communications USA149,100,000143,500,0001,1263.9%3.9%
2121APCO Worldwide nbUSA142,960,000142,262,2007990.5%0.5%
2218Sunny Side Up IncJapan113,668,709148,009,233344-23.2%-23.2%
2324Syneos Health nbUSA110,000,000110,000,0003370.0%0.0%
2423Finn Partners nbUSA108,897,017119,321,160720-8.7%-8.7%
2527ICRUSA106,000,00088,000,00026020.5%20.5%
2624Porter NovelliUSA103,000,000110,000,000 -6.4%-6.4%
2729GCI HealthUSA102,500,00080,000,00044028.1%28.1%
2826FischerAppelt nbGermany96,382,44092,624,0006764.1%-4.5%
2930SEC NewgateItaly96,351,77379,501,53363821.2%21.2%
3033Ruder FinnUSA87,775,00078,000,00073212.5%12.5%
3131Zeno GroupUSA85,994,01079,269,8605138.5%8.5%
3237SKD Knickerbocker nbUSA85,000,00062,000,00016837.1%37.1%
3328Allison+PartnersUSA78,700,00080,800,000539-2.6%-2.6%
3434Marina Maher Communications nbUSA69,000,00077,000,000181-10.4%-10.4%
3532Hopscotch GroupeFrance67,832,00078,736,000700-13.8%-20.9%
3635FreudsUK63,526,90068,603,461270-7.4%-10.8%
3740Prosek PartnersUSA62,000,00058,200,0002256.5%6.5%
3841LewisUK61,650,00056,760,0003708.6%4.7%
3938Archetype nbUSA56,000,00060,000,000600-6.7%-6.7%
4076Serviceplan PR GroupGermany52,826,00032,121,60030464.5%51.0%
4143DKC Public RelationsUSA52,250,00055,000,000225-5.0%-5.0%
4246GraylingUK50,964,00050,688,0004900.5%-3.1%
4338R&CPMKUSA50,000,00055,000,000325-9.1%-9.1%
4352Portland CommunicationsUK50,000,00045,000,00025511.1%11.1%
4545Kyodo Public RelationsJapan49,900,00051,813,000245-3.7%-13.3%
4648LLYC Spain48,919,87048,221,0006001.4%1.4%
4736FSB Comunicacoes Brazil48,552,70063,366,555471-23.4%-23.4%
4844H&H Group nbSweden47,000,00052,000,000410-9.6%-9.6%
4950Dentsu Public RelationsJapan46,000,00046,000,0002920.0%0.0%
5047Joele FrankUSA45,000,00050,000,000120-10.0%-10.0%
51n/aBully Pulpit InteractiveUSA43,637,00030,195,00013644.5%44.5%
5254M BoothUSA43,328,93643,966,721208-1.5%-1.5%
5352SJR USA43,000,00045,000,000180-4.4%-4.4%
5456KreabUK/Sweden42,700,00042,560,0004000.3%-7.9%
5557HotwireUK41,748,61142,161,713258-1.0%-1.0%
56127Ashfield Health nbUK41,648,00036,828,00024613.1%9.0%
57625W Public RelationsUSA40,932,14336,351,81416912.6%12.6%
5881Farner ConsultingSwitzerland40,073,66729,395,16217336.3%25.2%
5958National PRCanada40,000,00042,000,000 -4.8%-4.8%
6055MWWPRUSA38,878,16142,741,686160-9.0%-9.0%
6149Instinctif PartnersUK38,360,00046,200,000268-17.0%-20.0%
6270Global Strategy GroupUSA38,000,00034,000,00010511.8%11.8%
6369Engine MHP + Mischief nbUK37,949,00034,848,0001908.9%4.9%
6478Danger! nbGermany37,234,40031,158,40019419.5%9.7%
6479achtung!Germany37,234,40030,828,00019420.8%10.9%
6672ImreUSA36,739,10033,334,00018510.2%10.2%
6751Four Communications Group UK36,706,81645,003,095310-18.4%-21.4%
6864PRAP JapanJapan36,000,00036,000,0002730.0%0.0%
6960PadillaUSA35,862,29537,327,206613-3.9%-3.9%
7066Adfactors PRIndia35,227,25335,637,572820-1.2%-1.2%
7161The Outcast AgencyUSA35,000,00036,700,000 -4.6%-4.6%
7164Carmichael Lynch Relate USA35,000,00036,000,000 -2.8%-2.8%
7363Prain GlobalKorea34,127,83236,210,555219-5.8%-5.8%
7486Rud PedersenSweden34,120,00025,816,64921132.2%32.2%
7567CYTS-LINKAGEChina34,000,00035,480,000254-4.2%-4.2%
7673KivvitUSA33,900,80833,049,3151032.6%2.6%
7775French/West/Vaughan USA33,159,48832,509,3021222.0%2.0%
7871Spectrum ScienceUSA33,000,00033,900,000120-2.7%-2.7%
7988Gullers GruppSweden32,939,16027,863,11022818.2%8.4%
8059Grupo InpressBrazil32,048,62339,621,750584-19.1%6.4%
8168DeVries GlobalUSA32,000,00035,000,000207-8.6%-8.6%
82104Current Global nbUSA31,866,00021,150,00018550.7%50.7%
8394Hunter Public RelationsUSA31,700,00024,300,00016130.5%30.5%
84n/aPomilio Blumm Italy31,110,00031,920,000142-2.5%-10.5%
8589Evoke Kyne Ireland30,984,00025,149,45313923.2%23.2%
8684Hanover UK30,003,00026,897,78517111.5%7.5%
8792CrosbyUSA29,092,17224,534,9909918.6%18.6%
8897PR OneSouth Korea28,879,56722,577,85518027.9%27.9%
8977Coyne PRUSA28,000,00032,000,000139-12.5%-12.5%
9098Faktor 3Germany27,450,00022,551,20024021.7%11.7%
9185ATREVIASpain26,840,00026,572,1593981.0%-7.3%
9280G&S Business CommunicationsUSA25,111,10530,733,412142-18.3%-18.3%
9382Fahlgren MortineUSA24,991,70129,504,384163-15.3%-15.3%
94n/aOliver Schrott KommunikationGermany24,790,40031,136,000215-20.4%-26.9%
9590Casbah Group nbUK24,249,00024,881,884206-2.5%-6.1%
9695M&C Saatchi Sport & EntertainmentUK24,192,83023,892,0001641.3%-2.4%
97110Highwire USA24,163,05019,595,1868723.3%23.3%
98101Day One AgencyUSA23,806,64821,410,2699511.2%11.2%
9999PAN CommunicationsUSA23,539,02122,493,5861264.6%4.6%
10074Citizen RelationsUSA23,410,63132,577,578152-28.1%-28.1%
101115Precision USA23,354,37518,057,1338529.3%29.3%
10287Havas FormulaUSA22,673,65425,630,379118-11.5%-11.5%
103100SopexaFrance22,570,00022,400,0002110.8%-7.5%
104n/aMatter CommunicationsUSA22,500,00023,000,000167-2.2%-2.2%
105116Headland ConsultancyUK22,297,49317,859,3209124.9%20.3%
10693Strategic Public Relations GroupHong Kong21,630,00024,530,000225-11.8%-11.8%
10783Citigate Dewe RogersonUK21,372,00029,040,000 -26.4%-29.1%
108108Walker SandsUSA21,258,12119,982,2081366.4%6.4%
109103Brands2LifeUK20,969,09321,118,900142-0.7%-0.7%
11091Jackson SpaldingUSA20,881,11024,844,375103-16.0%-16.0%
111106Barabino & PartnersItaly20,740,00020,384,0001051.7%-6.6%
112111Mikhailov & PartnersRussia19,962,48119,132,1722444.3%19.2%
113107TaylorUSA19,700,00020,200,00090-2.5%-2.5%
114144FaktenkontorGermany19,629,80012,992,00014051.1%38.7%
115123Proof StrategiesCanada19,365,89416,008,08813021.0%13.2%
116105InkHouseUSA18,800,00020,400,000125-7.8%-7.8%
11796PremierUK18,697,76023,628,000111-20.9%-23.8%
118113V+OGreece18,644,28917,592,3241716.0%-2.7%
119131ORCA Agenturgruppe Germany18,324,40014,784,00010223.9%13.8%
120102PraytellUSA18,000,00021,200,000133-15.1%-15.1%
120n/aReganUSA18,000,00017,300,0001014.0%4.0%
122109Geelmuyden.Kiese GroupNorway17,550,00019,720,000145-11.0%-11.8%
123117Levick Strategic CommunicationsUSA17,000,00017,000,000700.0%0.0%
124118The Red ConsultancyUK16,988,00016,896,0001260.5%-3.1%
125129Interel Belgium16,529,78015,060,6401149.8%0.8%
126112LaunchSquadUSA16,376,51018,602,375117-12.0%-12.0%
127133WUK15,481,00013,464,0009915.0%10.8%
128n/aThe Zimmerman AgencyUSA15,400,00015,400,000460.0%0.0%
129122Lansons UK15,154,24816,025,12598-5.4%-8.9%
130130The Hoffman AgencyUSA15,115,00015,018,0001600.6%0.6%
131119Mission North USA15,000,00016,500,00075-9.1%-9.1%
131160KwittkenUSA15,000,00011,000,0007036.4%36.4%
133141PowerscourtUK14,933,00011,919,6004925.3%20.7%
134177JPA Health CommunicationsUSA14,848,06710,305,3627544.1%44.1%
135137Method CommunicationsUSA14,761,36213,498,800699.4%9.4%
136124DNA CommunicationsUSA14,500,00016,000,000100-9.4%-9.4%
137121rbb CommunicationsUSA14,496,67616,051,82582-9.7%-9.7%
138120M Booth HealthUSA14,433,79416,582,44043-13.0%-13.0%
139149Marathon StrategiesUSA14,391,08012,604,4673914.2%14.2%
140140Bliss Integrated CommunicationsUSA14,000,00013,250,000575.7%5.7%
141174JINFrance13,786,00010,416,0008032.4%21.5%
142147KPR & AssociatesSouth Korea13,738,64212,390,00411110.9%10.9%
143n/aNo Fixed AddressCanada13,650,00010,037,5006036.0%27.3%
144135SparkUSA13,500,00014,000,00060-3.6%-3.6%
145138WellcomFrance13,420,00013,440,000120-0.1%-8.3%
146166CROSRussia13,324,00010,810,09015123.3%23.3%
147126Shift CommunicationsUSA13,100,00015,884,97462-17.5%-17.5%
148150RF|BinderUSA12,900,00012,000,000557.5%7.5%
149159C+CUSA12,728,30311,055,6427415.1%15.1%
150142LaForceUnited States12,628,76413,064,37681-3.3%-3.3%
151168Argyle Canada12,589,52110,582,5919219.0%11.3%
152190VestedUSA12,400,0009,236,0003034.3%34.3%
153155CitypressUK12,330,00011,401,041848.1%4.2%
154157F&H CommunicationsGermany12,322,00011,312,000928.9%0.0%
155n/aMarkenzeichenGermany12,285,40010,113,6007421.5%11.5%
156139JeffreyGroupUSA12,210,94913,310,186233-8.3%-8.3%
157202Tact Intelligence-conseilCanada12,126,00010,234,0008118.5%18.5%
158114Racepoint GlobalUSA12,000,00018,333,00057-34.5%-34.5%
158146Jarrard Phillips Cate & HancockUSA12,000,00012,416,80743-3.4%-3.4%
160152DaviesUSA11,750,00011,730,000340.2%0.2%
161143Exponent PRUSA11,700,50013,000,00047-10.0%-10.0%
162151First HouseNorway11,590,00011,873,12035-2.4%-10.4%
163n/aPalmer HargreavesGermany11,297,2009,486,40014019.1%9.3%
164160Diplomat GroupSweden11,040,00011,000,0001100.4%-8.0%
165154Hope&GloryUK10,982,35810,808,160801.6%-2.1%
166128TRACCSSaudi Arabia10,830,00015,400,000200-29.7%-29.7%
167156Gregory FCAUSA10,800,00011,400,00079-5.3%-5.3%
168171Action Global CommunicationsCyprus10,700,00010,500,0001871.9%1.9%
169200BECGUK10,686,0008,580,0007724.5%20.0%
170169LambertUSA10,647,00010,570,000740.7%29.1%
171158Marco Spain10,634,04211,144,796115-4.6%-12.4%
172135Axon CommunicationsUK10,500,00014,000,00074-25.0%-25.0%
173188Narva Sweden10,452,0009,383,0005711.4%2.1%
174167Lift WorldPortugal10,370,00010,594,715114-2.1%-10.1%
175182HarvardUK10,343,5009,795,720815.6%1.7%
176153MowerUnited States10,265,65511,655,29035-11.9%-11.9%
177184LDWWUSA10,256,7189,568,620447.2%7.2%
178180furrerhugi.Switzerland10,126,0009,968,000381.6%-6.7%
179171GoodIdea MediaChina10,000,00010,500,000100-4.8%-4.8%
180185MP&F Public RelationsUSA9,931,0009,490,000724.6%4.6%
181148Haebmau Germany9,882,00012,320,000125-19.8%-26.4%
18216590TENUK9,857,74910,912,18865-9.7%-13.0%
183181LVT GroupNetherlands9,760,0009,915,93075-1.6%-9.6%
184160DCIUSA9,500,00011,000,00055-13.6%-13.6%
184171Veritas Canada9,500,00010,500,00055-9.5%-9.5%
186197MooreUSA9,462,4958,817,078467.3%7.3%
187134Mitchell nbUSA9,127,10211,015,99637-17.1%-17.1%
188n/aJ Public RelationsUSA9,100,00011,300,00053-19.5%-19.5%
189209komm.passionGermany9,089,0007,840,0006415.9%6.4%
190170Good Relations UK9,042,00010,560,00060-14.4%-17.5%
190201Threepipe CommunicationsUK9,042,0008,276,400879.3%5.3%
192236Clarity PRUSA9,035,1156,144,4126547.0%47.0%
193n/aThrive PR & CommunicationsAustralia8,704,3815,668,4306353.6%34.4%
194189Grupo CDI Brazil8,700,0009,290,000200-6.4%-6.4%
195225Octopus GroupUK8,631,0008,178,720585.5%1.7%
196176360PR+USA8,575,22110,326,54751-17.0%-17.0%
197187Max Borges AgencyUSA8,500,0009,404,38449-9.6%-9.6%
198199Another nbMexico8,479,2148,725,502171-2.8%-2.8%
199145Apple Tree CommunicationsSpain8,416,47512,710,88080-33.8%-39.2%
200192PeppercommUSA8,313,0009,000,00029-7.6%-7.6%
201191Hot Paper LanternUSA8,260,0009,076,69035-9.0%-9.0%
202226AspectusUK8,220,0006,600,0005824.5%20.0%
203164MMGY NJF USA8,203,07310,949,99460-25.1%-25.1%
204198GreentargetUSA8,184,0008,765,10039-6.6%-6.6%
205220Monet + AssociesFrance8,161,8006,787,2006820.3%10.4%
206232Sam Brown USA8,000,0006,341,9465126.1%26.1%
207231Piabo PRGermany7,991,4396,332,9854426.2%15.8%
208219PLMRUK7,981,9876,884,4944815.9%11.7%
209218Segmenta CommunicationsGermany7,978,8006,899,20083n/an/a
210195SenateSHJNew Zealand7,973,0009,106,00033-12.4%-12.4%
211226Madano PartnershipUK7,946,0006,600,0003820.4%16.0%
212207EMGThe Netherlands7,930,0008,018,08043-1.1%-9.2%
213224Kaltwasser KommunikationGermany7,917,8006,675,2005518.6%8.9%
214196Infinite GlobalUSA7,635,0938,857,80847-13.8%-13.8%
215223Pierpont CommunicationsUSA7,606,6487,643,41232n/an/a
216328Pretty Green ThingsUK7,569,2506,870,6003110.2%6.1%
217178M&C Saatchi TalkUK7,511,98810,818,43264-30.6%-33.1%
218192Merritt GroupUSA7,500,0007,500,000350.0%0.0%
218n/aStantonUSA7,500,0006,900,000268.7%8.7%
220203Nelson Bostock UnlimitedUK7,398,0008,226,24060-10.1%-13.4%
221205Lou Hammond GroupUSA7,350,5098,100,00040-9.3%-9.3%
222212Thomas Marko & AssociesFrance7,320,0007,280,000360.5%-7.7%
222215AMI CommunicationsCzech Republic7,320,0007,168,000852.1%-6.3%
224237CP/compartnerGermany7,124,8006,003,2006818.7%9.0%
225228EvercomSpain7,100,4006,484,800659.5%0.5%
226n/aIcon AgencyAustralia7,030,4934,860,9765844.6%26.6%
227240NavosGermany7,015,0005,980,8005517.3%7.7%
228206SassyUK6,970,5608,074,94330-13.7%-16.8%
229213Kirchhoff ConsultGermany6,898,9346,730,080522.5%-5.9%
230230Red Lorry Yellow LorryUK6,850,0006,468,000285.9%2.0%
231244Cannings PurpleAustralia6,800,0005,854,3094216.2%1.6%
232241BosparUSA6,785,8785,825,8523716.5%16.5%
233243LoeschHundLiepold KommunikationGermany6,734,4005,880,0005014.5%5.1%
234210FrankUK6,652,2207,796,16041-14.7%-17.8%
235211Fink & FuchsGermany6,542,6077,366,83467-11.2%-18.5%
236259Whyte Corporate AffairsBelgium6,446,4805,154,2403125.1%14.8%
237233Dukas Linden Public RelationsUSA6,400,0006,318,683241.3%1.3%
238319Taylor HerringUK6,302,0005,280,0002519.4%15.0%
239204A&B Communications GroupGermany6,222,0008,120,00044-23.4%-29.7%
240221Klenk & HourschGermany6,087,8006,720,00052-9.4%-16.8%
241247The Academy UK6,069,1005,808,000504.5%0.7%
242160Murphy O'BrienUSA5,920,00011,000,00037n/an/a
243208Rasky PartnersUSA5,900,0008,000,00022-26.3%-26.3%
243242The Bulleit GroupUSA5,900,0005,890,700300.2%0.2%
245287ManifestUK5,891,0005,544,000386.3%2.4%
246250Trigger OsloNorway5,856,0005,600,000454.6%-4.0%
247n/aSachs MediaUSA5,809,6685,154,5123412.7%12.7%
248n/aBerk CommunicationsUSA5,707,3634,306,1452432.5%32.5%
249217ApproachBrazil5,700,0006,919,947161-17.6%8.4%
250254Singer AssociatesUSA5,682,4425,483,657193.6%3.6%
Amendments