Top 10 Global PR Agency Ranking 2023

2023	2022	Agency	HQ	Fee Income 2022 ($)	Fee Income 2021 ($)	Growth vs 2021 (Constant Currency)
1	1	Edelman ^nb	USA	1,079,738,000	984,921,000	9.6%
2	2	Weber Shandwick ^nb	USA	920,000,000	860,000,000	7.0%
3	3	BCW	USA	840,000,000	772,000,000	8.8%
4	4	FleishmanHillard ^nb	USA	750,000,000	680,000,000	10.3%
5	5	Ketchum ^nb	USA	600,000,000	550,000,000	9.1%
6	7	Real Chemistry ^nb	USA	555,000,000	475,000,000	16.8%
7	14	Vector Inc. ^nb	Japan	494,080,000	292,400,000	69.0%
8	6	Brunswick	UK	471,900,000	469,125,000	12.2%
9	9	MSL	France	425,000,000	387,000,000	9.8%
10	8	FGS Global ^nb	USA	420,000,000	394,000,000	6.6%

2023

2022

Agency

Fee Income
2022 ($)

Fee Income
2021 ($)

Growth vs 2021
(Constant Currency)

Edelman ^nb

USA

1,079,738,000

984,921,000

9.6%

Weber Shandwick ^nb

USA

920,000,000

860,000,000

7.0%

BCW

USA

840,000,000

772,000,000

8.8%

FleishmanHillard ^nb

USA

750,000,000

680,000,000

10.3%

Ketchum ^nb

USA

600,000,000

550,000,000

9.1%

Real Chemistry ^nb

USA

555,000,000

475,000,000

16.8%

Vector Inc. ^nb

Japan

494,080,000

292,400,000

69.0%

Brunswick

471,900,000

469,125,000

12.2%

MSL

France

425,000,000

387,000,000

9.8%

FGS Global ^nb

USA

420,000,000

394,000,000

6.6%

Rankings: Top 10 | Top 250 | Fast Movers | Holding Groups / Networks
Analysis: Global PR Industry Momentum Continues With 9% Growth

Global PR Agency Rankings 2022: Top 10 Up 12%

The global PR industry's top 10 firms submitted another strong year in 2022, up 12% in constant currency terms after growing 11% in 2021. This year's top 10 group reports fee income of $6.5bn, up 10% on a reported (USD) basis vs 2021 ($6bn), with growth favouring US-based networks in particular.

Beyond the headline figures there are some notable events that shape the composition and growth of the world's 10 biggest PR firms. Chief amongst these is Edelman's emergence as the first $1bn PR firm, after growing 9.6% to $1.08bn.

A further five firms matched Edelman's growth pace, led by Japan's Vector, which grew by a remarkable 69% to $494m in 2022, powered by numerous subsidiary business units. Independent healthcare major Real Chemistry submitted another strong year (+16.8%) to move up one spot to sixth place at $550m. Among publicly-owned agencies, Omnicom duo FleishmanHillard (+10.3%) and Ketchum (+9.1%), along with Publicis player MSL (+9.8%) stood out.

While the top five saw no positional changes, Vector jumps to seventh as the biggest Asian PR firm — dislodging China's BlueFocus, which dropped out of the top ten last year. Independent corporate powerhouse Brunswick dropped from sixth to eighth, as the stronger USD took its toll on the firm's growth in GBP. Key Brunswick rival FGS Global, meanwhile, also slips two places to tenth, while H+K Strategies drops out of the top ten despite growing 11%.

Also worth noting is that four of the top 10 firms are now independently owned, the highest ever proportion, and yet another reflection of how independent PR firms have outgrown their publicly-held peers over the past decade.

All growth figures are on a reported (rather than organic) basis. Overall, we estimate that the top 10 global PR firms generated fee income of around $6.5bn. A fuller picture of global PR industry size is provided by the analysis of our Global Top 250, based on submissions from almost 400 PR firms from across the world.

Date: 15 May 2023
Rankings: Top 10 | Top 250 | Fast Movers | Holding Groups / Networks
Analysis: Global PR Industry Momentum Continues With 9% Growth