Global Top 10 PR Agency Ranking 2023 | PRovoke Media

Top 10 Global PR Agency Ranking 2023  Global top 250 PR agency ranking 2023

2023 2022 Agency HQ Fee Income
2022 ($)
Fee Income
2021 ($)
Growth vs 2021
(Constant Currency)
11Edelman nbUSA1,079,738,000984,921,0009.6%
22Weber Shandwick nbUSA920,000,000860,000,0007.0%
33BCW USA840,000,000772,000,0008.8%
44FleishmanHillard nbUSA750,000,000680,000,00010.3%
55Ketchum nbUSA600,000,000550,000,0009.1%
67Real Chemistry nbUSA555,000,000475,000,00016.8%
714Vector Inc. nbJapan494,080,000292,400,00069.0%
99MSL France425,000,000387,000,0009.8%
108FGS Global nbUSA420,000,000394,000,0006.6%
Rankings: Top 10 | Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR Industry Momentum Continues With 9% Growth 

Global PR Agency Rankings 2022: Top 10 Up 12%

The global PR industry's top 10 firms submitted another strong year in 2022, up 12% in constant currency terms after growing 11% in 2021. This year's top 10 group reports fee income of $6.5bn, up 10% on a reported (USD) basis vs 2021 ($6bn), with growth favouring US-based networks in particular. 

Beyond the headline figures there are some notable events that shape the composition and growth of the world's 10 biggest PR firms. Chief amongst these is Edelman's emergence as the first $1bn PR firm, after growing 9.6% to $1.08bn. 

A further five firms matched Edelman's growth pace, led by Japan's Vector, which grew by a remarkable 69% to $494m in 2022, powered by numerous subsidiary business units. Independent healthcare major Real Chemistry submitted another strong year (+16.8%) to move up one spot to sixth place at $550m. Among publicly-owned agencies, Omnicom duo FleishmanHillard (+10.3%) and Ketchum (+9.1%), along with Publicis player MSL (+9.8%) stood out. 

While the top five saw no positional changes, Vector jumps to seventh as the biggest Asian PR firm — dislodging China's BlueFocus, which dropped out of the top ten last year. Independent corporate powerhouse Brunswick dropped from sixth to eighth, as the stronger USD took its toll on the firm's growth in GBP. Key Brunswick rival FGS Global, meanwhile, also slips two places to tenth, while H+K Strategies drops out of the top ten despite growing 11%. 

Also worth noting is that four of the top 10 firms are now independently owned, the highest ever proportion, and yet another reflection of how independent PR firms have outgrown their publicly-held peers over the past decade. 

All growth figures are on a reported (rather than organic) basis. Overall, we estimate that the top 10 global PR firms generated fee income of around $6.5bn. A fuller picture of global PR industry size is provided by the analysis of our Global Top 250, based on submissions from almost 400 PR firms from across the world.

Date: 15 May 2023
Rankings: Top 10 | Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR Industry Momentum Continues With 9% Growth