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The first generation of mainland Chinese public relations professionals is beginning to make its presence felt on the global stage, none more so than Carol Yang, who may well be the first Chinese executive to lead public relations for a global company, having relocated from Shanghai to Tetra Pak’s global headquarters in Lausanne in 2013. Yang has previously spent more than eight years as head of communications for the food processing and packaging company in Greater China, responsible for internal communications, websites, PR, government relations and lobbying, advertising, marketing communications, and events and exhibitions. Among other efforts, she was responsible for the company’s environment activities and school milk initiatives in China. Earlier, she worked at Hill & Knowlton, rising to become general manager of its Shanghai office.
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