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Bright and exceedingly well-networked, Darcy Keller’s rise up the ranks at the FT has seen the storied newspaper redefine its approach to marketing, particularly in terms of its digital influence — helping to it to develop a sophisticated engagement capability that seamlessly capitalizes on the title’s unique content. Keller took on communications leadership of the brand in 2013, before adding marketing duties following the FT’s sale by Pearson to Nikkei in 2015.
Keller is also a director on the FT Group’s executive board, where she oversees corporate governance, global strategy and digital transformation. And she has taken on an increasingly prominent role at the Arthur Page Society, including chairing its 2017 annual conference.
Intelligence and insight from across the PR world.
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