The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from PRovoke in association with ICCO.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth, new for 2018.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
A popular figure on the global PR circuit, Ken Hong has overseen a transformation in LG Electronics’ public profile since taking on global communications leadership almost a decade ago. That has included the launch of the LG-One WPP unit, which handles the Korean giant’s global PR duties, which has helped to drive particularly strong results for the company at key trade shows such as CES and Mobile World Congress. The past year also saw Hong support the launch of LG’s first ever premium brand in North America and Europe, and the critical reorganization of LG’s offices in Europe.
Prior to LG, Hong spent numerous years agency-side, at MSL and Weber Shandwick - in China, Thailand and Hong Kong - giving him a unique perspective on the challenges that face Asian brands.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
Never. Comms should not be expected to have a direct impact on business. It's this kind of expectation that I have worked to dispel my entire life. If comms alone was directly responsible for a specific business outcome, I've never seen it. It's always a combination of various marketing and communication disciplines and usually over time. Rarely overnight.
What are the industry's biggest challenges and opportunities?
Getting past media relations and counting clippings. Even "impressions" is a poor way to calculate comms' actual effect on business. EVERYONE needs to invest in proper comms measurement and stop expecting it to be a free part of the campaign.
How do you handle the unexpected?
I use the experience I've accumulated to formulate solutions that are based on realistic expectations and what I can actually influence. Even if unexpected, 80 percent is familiar. I just focus on the new 20 percent.
How do you relax?
Take long, brisk walks, go to the movies and engage in the latest FPS on my personalized gaming PC.
Book/movie/TV show/podcast that teaches a valuable lesson about PR?
The best PR books aren't about PR but about psychology. I enjoy Stephen Dubner on the Freakonomics podcast and Malcolm Gladwell books although I don't take everything Gladwell writes as facts but more as learnings.
If I wasn't working in marketing/communications, I would be...
A traveling YouTuber foodie.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020