The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
PRovoke's editorial series published in collaboration with partners.
A popular figure on the global PR circuit, Ken Hong has overseen a transformation in LG Electronics’ public profile since taking on global communications leadership almost a decade ago. That has included the launch of the LG-One WPP unit, which handles the Korean giant’s global PR duties, which has helped to drive particularly strong results for the company at key trade shows such as CES and Mobile World Congress. The past year also saw Hong support the launch of LG’s first ever premium brand in North America and Europe, and the critical reorganization of LG’s offices in Europe.
Prior to LG, Hong spent numerous years agency-side, at MSL and Weber Shandwick - in China, Thailand and Hong Kong - giving him a unique perspective on the challenges that face Asian brands.
Can you share a moment in your career that you recognized PR's direct impact on business performance?
Never. Comms should not be expected to have a direct impact on business. It's this kind of expectation that I have worked to dispel my entire life. If comms alone was directly responsible for a specific business outcome, I've never seen it. It's always a combination of various marketing and communication disciplines and usually over time. Rarely overnight.
What are the industry's biggest challenges and opportunities?
Getting past media relations and counting clippings. Even "impressions" is a poor way to calculate comms' actual effect on business. EVERYONE needs to invest in proper comms measurement and stop expecting it to be a free part of the campaign.
How do you handle the unexpected?
I use the experience I've accumulated to formulate solutions that are based on realistic expectations and what I can actually influence. Even if unexpected, 80 percent is familiar. I just focus on the new 20 percent.
How do you relax?
Take long, brisk walks, go to the movies and engage in the latest FPS on my personalized gaming PC.
Book/movie/TV show/podcast that teaches a valuable lesson about PR?
The best PR books aren't about PR but about psychology. I enjoy Stephen Dubner on the Freakonomics podcast and Malcolm Gladwell books although I don't take everything Gladwell writes as facts but more as learnings.
If I wasn't working in marketing/communications, I would be...
A traveling YouTuber foodie.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]
Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap© Holmes Report LLC 2021